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Vianews expands operations in Latin America

by | Apr 22, 2024

In the first quarter of 2024 alone, 60% of new accounts won by the agency were for communication services delivered outside Brazil.

Vianews, an integrated communications agency with 38 years in the market, began 2024 by expanding its operations in Latin America.

In the first quarter of this year alone, 60% of new accounts acquired by the agency were for communication services outside Brazil, with emphasis on countries such as Mexico, Chile, Colombia, Peru and Argentina.

Among the new international clients are companies such as Solera, Bango, Skyworks, among others.

In Brazil, during the same period, the agency also expanded its national portfolio, with the arrival of companies such as InterSystems, Sensedia, Bridger and others.

Most demanded services

Among the main services offered by Vianews to new clients are consultancy, strategic planning, execution and measurement of results in the areas of public relations, creative projects, digital marketing, inbound marketing, social media and data-driven communication analysis.

“We started 2024 by quintupling the number of new clients acquired compared to the same period in 2023. Furthermore, another big highlight for us was the fact that 60% of the new services acquired came from international projects, which shows us an increase in the communication market not only in Brazil, but in the LATAM market as well”, explains Pedro Cadina, CEO of Vianews.

According to Cadina, to increasingly expand the agency’s presence in the Latin American market, one of the strategies used has been to expand its network of global partners.

“In addition to having renewed our pro bono partnership for Public Relations with the #SerMulherEmTech association – a social project that promotes mentoring and encourages the entry of women into the technology market –, another focus of Vianews in 2024 will be to invest in its areas of digital and data-driven marketing to monitor results and KPIs in different areas of communication”, says Cadina.

About Vianews

Vianews is an integrated communications agency that develops creative and innovative solutions in Public Relations and Digital Marketing. With more than 38 years of experience throughout Latin America, the agency transforms brands and people through strategic actions, focusing on great results for its clients.

Voted “Outstanding Agency of the Year” at the 2021 Jatobá Awards, Vianews has four trophies at the Lusófonos Creativity Awards (2021), two trophies at the Jatobá Awards (2018 and 2021) and three trophies at the Saber Awards LATAM (2020 and 2021). In addition, it also has two Certificates of Excellence for cases registered in the Saber Awards LATAM 2019 and eight Certificates of Excellence for cases registered in the 2019, 2020 and 2021 Jatobá Awards.

To find out more, visit https://vianews.com.br/ or follow our official profile on LinkedIN and Instagram.

Bulldog Reporter
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