Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest. More than one-third of companies (34 percent) prioritize social media marketing over app store optimization (ASO), SEO,...
Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 with $207.30 dedicated to holiday gifts, according to a new survey from the International Council of Shopping Centers (ICSC). Omnichannel retailers...
Promoting your brand isn’t all about getting a marketing team working on unique and exciting strategies to get your brand identity out in the world of commerce and trade. It’s also about how you present yourself and your brand in more subtle, less marketing-oriented...
In today's world, most consumers think brands lie—and now more than ever, a company's level of transparency directly impacts sales. New research from market research and brand development agency Pure Branding explores consumer attitudes and perceptions on corporate...
Your target audience may be college educated, intellectually curious, and capable of understanding complex information. Even so, you probably shouldn’t treat them that way. The organizations that are able to gain the most marketing influence don’t. This is because...
Public relations helps shape people’s perception of your brand and determines how well you’re received. But good PR often comes at a cost—it can be a costly, time consuming and demanding process. However, the returns and results are very much worth it. There are many...
New survey data from Harris Poll, in partnership with Finn Partners, finds that a majority of Americans do not believe companies are making a very positive impact on key social issues—and takes that research one step further by launching a new tool to help businesses...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Commercial-Appeal, The: hires Max Garland (@MaxGarlandTypes) as a Business Reporter covering healthcare, FedEx and...
The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material. But the diversity and sheer number of content posts are so massive that target...
Strong consumer confidence and low unemployment have combined to produce a 5 percent increase in anticipated holiday spending, according to brand loyalty and consumer engagement research consultancy Brand Keys’ annual survey of 11,625 shoppers for an average spend of...
Hiring the best possible candidates is integral to the success of any business. Essentially, you need to ensure that you are thoroughly screening applicants in order to find the best fit for your company. Therefore, you should ensure that you are utilizing practices,...
In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers. And whether you’re creating content for consumers or B2B...