Getting public relations right—3 fundamental tips for effective PR

by | Nov 20, 2018 | Public Relations

Public relations helps shape people’s perception of your brand and determines how well you’re received. But good PR often comes at a cost—it can be a costly, time consuming and demanding process. However, the returns and results are very much worth it.

There are many things you should know before beginning any PR ventures. But if you’re a new business trying to grow your brand, this article is going to give you three initial keys to success that you may find useful:

Tell your story

You may be tired of hearing it, but telling your story as a brand is imperative if you want to carry out successful PR. People are increasingly beginning to understand the importance of connecting with their audience on an intimate level and understand that storytelling is one of the best ways to do so. For this reason, storytelling is a tip you should consider using if you want to carry out effective PR for your business. One practical way to use storytelling to help transform your brand’s identity and presence is by sharing customer stories. You can do this by getting feedback and giving them incentives to share their experiences and picking some of the most touching ones to share. In addition, think about sharing your journey as a business as that can create transparency which people connect with and look for in a company.

Make sure branding is consistent

Branding and PR are said to work hand in hand. For this reason, it’s important that before carrying out any PR initiatives, your branding is consistent across all platforms. This means the tone and style of writing, images, and brand messages should all be consistent. In this light, your business’s logo, car advertising decals, branded merchandise, advertisements, logo, image, and messages should equally be consistent. This is key as it helps eliminate confusion and it enables you to clearly communicate to audiences.

Use influencers

Another tip to consider when pursuing PR success is using influencers in your campaigns. Influencers are becoming increasingly popular, and it could be because of how effective they can be to campaigns. Seeing as they already have existing audiences, they are attractive to brands and in some instances are seen to make a significant impact. Aside from getting them to talk about, promote, or share information about your brand, it is important that when using influencers, you use them effectively. This means you should focus on creating campaigns that appear to be both organic and share-worthy as opposed to just trying to get a popular person to share news as people can smell an ad from a mile away.

Carrying out a successful PR campaign isn’t the easiest thing to do, but with the right information and tools, it can be highly effective. Whether you’re a PR professional who’s just starting out or you’re a business looking to DIY, if you apply some of these tips, you should find some success. As with everything, you’ll need to couple expertise with consistency, smart work, and hard work to see the results you hope for.

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.


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