Every year brings increasingly rapid changes for many industries, and public relations is no exception. As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals....
According to a study by language strategy firm maslansky + partners and UK-based Reputation Leaders, the single word or phrase that has impacted Americans the most in 2019 is “IMPEACHMENT.” The survey polled 1,000 people, asking them to identify the word that had the...
Customer expectations are heightened in today’s Experience Economy, and to win, brands and businesses must understand what their customers think and how they feel—and anything less than an exceptional, positively-charged, and memorable experience is unacceptable....
Focusing your attention on assets like your website and social media accounts can help you engage with a broad audience. Unfortunately, it is not as simple as creating a website and calling it a day. You must also think about aspects of design like UX, or the user...
Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. In fact, almost two-thirds (63 percent) of respondents would switch to a company that offered text messaging as a...
It’s often the tech advancements and innovations applied to everyday things that have the largest impact on our lives. Fintech is no different—just remember splitting the bill before Venmo or sending online payments before PayPal. Investors are seeing fintech’s...
New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact...
It’s a new year, and many have new personal—and professional—goals. A new Korn Ferry survey reveals one resolution that tops the New Year’s wish list for professionals—and it’s more desired than a promotion, more pay and better work-life balance combined. Nearly half...
It’s a challenging time for journalists, as media distrust remains a pressing problem thanks to the increasing prevalence of fake news, the uncompromising positions of news consumers, and the unreliable state of online and social “news” sites and sources. Compounding...
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Detroit Free Press: Jim Schaefer (@DetroitReporter) has been named Senior News Director, with a focus on autos,...
Negotiation skills can either help your business thrive or fail. When negotiating, be competitive and collaborative at the same time. You need to have powerful skills when it comes to negotiating—and these persuasive skills make all the difference between a leader and...
While 100 percent of executives agree that organizational culture impacts financial performance, less than half (48 percent) say they monitor culture to mitigate risk, according to new research from Eagle Hill Consulting. Moreover, many (41 percent) are failing to...