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Engagement Labs

Engagement Labs
Engagement Labs is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies.
Consumer conversations and social influence for brand success

Consumer conversations and social influence for brand success

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly...

Study: Today’s podcast audience is a WOM powerhouse

Study: Today’s podcast audience is a WOM powerhouse

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s...