Like many industries, the digital PR landscape is having to transform with the dawn of advanced AI. New technology is rapidly disrupting traditional methods of public relations work. Adaptability is the name of the game. But where to pivot and how? How do you...
Ian David started his career in brick-and-mortar retail management, which quickly included eCommerce and digital marketing as well. He is an avid reader and a self-taught expert in SEO and content marketing. He writes for several publications on a variety of digital marketing topics. Recently, his focus has been on using influencer and affiliate marketing to drive more conversions.
Crafting your narrative: A step-by-step guide to launching a business with advanced PR strategies
Successfully launching a business demands more than just a great product or service—it requires a compelling narrative that resonates with your target audience. A well-crafted story differentiates your brand and creates a deeper connection with customers, investors,...
3 creative tips for optimizing PR campaigns using sales data
Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business...