Are you ready to uplevel your next PR campaign? Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business...

Ian David started his career in brick-and-mortar retail management, which quickly included eCommerce and digital marketing as well. He is an avid reader and a self-taught expert in SEO and content marketing. He writes for several publications on a variety of digital marketing topics. Recently, his focus has been on using influencer and affiliate marketing to drive more conversions.