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Jamison Hutton

Jamison Hutton
Jamison Hutton is a business and technology enthusiast. He's a freelance journalist who loves writing about trends in the tech industry and how these advancements relate to and impact business. He has experience in various data software and business intelligence technology. He loves teaching and sharing his insights with others. 
6 steps to budgeting for an efficient PR strategy

6 steps to budgeting for an efficient PR strategy

Public relations can make or break your business no matter what industry you’re in. That’s why having a good PR strategy is essential. That being said, it can be challenging to know if you’re doing PR right. Are you spending too much or too little on your strategy? No...

How 3 technologies that impact PR are evolving

How 3 technologies that impact PR are evolving

The public relations sector is changing daily. Technology is one of the most powerful forces at work in this transformation. Technology is accelerating change at a breakneck pace, requiring public relations professionals worldwide to scurry to keep up with the latest...

Client perspectives: 4 tips for picking the right PR firm

Client perspectives: 4 tips for picking the right PR firm

To ensure continuing success, your company must acquire and keep clients from key markets and demographic groupings, regardless of where you are in your business. Working with a seasoned public relations firm is a wonderful place to start. Perhaps you're in the midst...

6 effective PR strategies for small businesses

6 effective PR strategies for small businesses

Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business. Thankfully, there are many things you can do to craft the right narrative about your products...

The vital role of social media in your timeshare PR strategy

The vital role of social media in your timeshare PR strategy

A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...

How PR firms are adapting in the advancing digital age

How PR firms are adapting in the advancing digital age

While the average person often doesn’t think of PR outside of damage control, public relations is a fundamental aspect of commerce as you know it. Marketing may get top billing when it comes to managing the image of a company, but even marketing is nothing with PR....

5 tips for managing PR in the aftermath of a cyberattack

5 tips for managing PR in the aftermath of a cyberattack

Every 39 seconds, a cyberattack takes place on the web. With that statistic, it's easy to see how many companies fall victim to a security breach. Your business needs to prepare for when, not if, a breach happens. Aside from the critical task of securing your network...

5 tips for beginning a career in public relations

5 tips for beginning a career in public relations

Public relations, while not the first career path that's advertised in a job fair, is an exciting and lucrative field to enter. As can be deduced, it involves handling the public image of an organization or individual. Therefore, as long as you're comfortable with...

7 strategies for increasing employee satisfaction in your company

7 strategies for increasing employee satisfaction in your company

Managing a business involves a lot more than just opening the doors and turning on the lights. Among all of the details that demand daily attention, none is more important than employee satisfaction. After all, where would your business be without them? A generous...

5 PR strategies every tech company needs to know

5 PR strategies every tech company needs to know

If you run a tech company, then odds are you’ve considered whether you need to invest in professional PR. How is your marketing strategy? Could your company be more popular? The truth is that a lot of companies, especially tech giants, need a good PR team. You may...

6 tips for creating a unique brand for your company

6 tips for creating a unique brand for your company

In the days of digital business, companies can live or die on their brands. Organizations must invest in their business strategy and marketing to ensure that their messaging is cohesive and coherent. Consider this as the personality and persona of your organization...

4 strategic insights that will lead your brand to PR success

4 strategic insights that will lead your brand to PR success

Owning and operating a business is a lot of work. Unsurprisingly, the day to day operations of a business entail a number of different factors that must all be managed effectively in order to survive and thrive. Chief among these factors are more obvious things like...