The public relations industry is ever-evolving, and a great PR agent knows how to be organized and active so their business stays competitive. If you are new to the field of PR or could simply use a few tips on how to help your team be successful, here are some things...
Anyone who spends time online knows that content has become increasingly more and more targeted. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an...
It is commonplace in your business for departments to come together to work towards a common goal. Two of these groups that frequently collaborate are public relations and human resources. Together, they strengthen your company’s image in your community to bring new...
The majority of PR teams still specialize in outdated forms of marketing. Even when they do attempt mobile advertising, their methods don't transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. 1. Page speed...
There are so many aspects of business that help it run smoothly, and many of them function independently from one another. But there are also many departments that work best when they work together. Two such departments are the PR and sales teams. When these two teams...
There are many ways that travel companies gain your attention. You may have seen a commercial for travel and it made you start thinking more about taking that trip. Or maybe a specific destination or location keeps popping up on your television or email, and you are...
Public relations can make or break your business no matter what industry you’re in. That’s why having a good PR strategy is essential. That being said, it can be challenging to know if you’re doing PR right. Are you spending too much or too little on your strategy? No...
The public relations sector is changing daily. Technology is one of the most powerful forces at work in this transformation. Technology is accelerating change at a breakneck pace, requiring public relations professionals worldwide to scurry to keep up with the latest...
To ensure continuing success, your company must acquire and keep clients from key markets and demographic groupings, regardless of where you are in your business. Working with a seasoned public relations firm is a wonderful place to start. Perhaps you're in the midst...
Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business. Thankfully, there are many things you can do to craft the right narrative about your products...
A public relations campaign for the timeshare industry needs to use a variety of communication platforms. Timeshare customers make up a diverse demographic, and it's important to reach them where they are. Your B2B public relations, for example, might include media...
While the average person often doesn’t think of PR outside of damage control, public relations is a fundamental aspect of commerce as you know it. Marketing may get top billing when it comes to managing the image of a company, but even marketing is nothing with PR....