Every 39 seconds, a cyberattack takes place on the web. With that statistic, it's easy to see how many companies fall victim to a security breach. Your business needs to prepare for when, not if, a breach happens. Aside from the critical task of securing your network...
Public relations, while not the first career path that's advertised in a job fair, is an exciting and lucrative field to enter. As can be deduced, it involves handling the public image of an organization or individual. Therefore, as long as you're comfortable with...
Managing a business involves a lot more than just opening the doors and turning on the lights. Among all of the details that demand daily attention, none is more important than employee satisfaction. After all, where would your business be without them? A generous...
If you run a tech company, then odds are you’ve considered whether you need to invest in professional PR. How is your marketing strategy? Could your company be more popular? The truth is that a lot of companies, especially tech giants, need a good PR team. You may...
In the days of digital business, companies can live or die on their brands. Organizations must invest in their business strategy and marketing to ensure that their messaging is cohesive and coherent. Consider this as the personality and persona of your organization...
Owning and operating a business is a lot of work. Unsurprisingly, the day to day operations of a business entail a number of different factors that must all be managed effectively in order to survive and thrive. Chief among these factors are more obvious things like...
We’ve all heard the adage, “There’s no such thing as bad publicity.” The thesis behind this statement is that if the media or public are talking about your business, they’re helping to raise your profile simply by mentioning you, regardless of the context. While there...
Public relations is an important aspect of every business. When you are running a startup, you don’t necessarily have the budget to hire someone full time to work on your PR. Of course, learning how to manage your own PR can be challenging. While there is a lot to...
Public relations is the skill of building a relationship between a business or organization and its clientele and prospects. PR is needed to improve communications with the media, to spread good information about an individual or business and reduce misinformation...
As a small business owner, you keep a careful ear out for what’s happening in the world of marketing. After all, a terrible thing happens when you don’t advertise your business: Nothing! Without strategies for getting buzz generated about you and what you do for a...
When you're running a public-facing business today, it's very important that you have public relations staff on board. By having a public relations team, you can navigate problems that can hurt your reputation temporarily or even permanently. Follow all of these...
Your brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. This is a reliable way to generate more sales for your business. Why...