Jessica Perkins

Jessica Perkins
Jessica Perkins is a writer and SaaS marketing consultant who helps businesses scale up their marketing efforts. She is obsessed with learning and also is passionate about sculpting. 
How to align PR and SEO for 2025 search visibility

How to align PR and SEO for 2025 search visibility

Aligning PR and SEO creates a powerful combination for improving search visibility in 2025. By merging the storytelling of public relations with data-driven SEO strategies, businesses can strengthen their online presence. This article explores actionable ways to...

From niche to notable: How specialized brands win big with smart PR

From niche to notable: How specialized brands win big with smart PR

Specialized brands in niche industries often succeed by turning their expertise into credibility. Smart public relations amplifies this strength, helping them stand out and connect with specific audiences.  From targeted messaging to educational outreach, the right PR...

4 media communication mistakes that expose companies to digital risks

4 media communication mistakes that expose companies to digital risks

Nowadays, one vague statement, one unsecured email, or one not-so-clever social media post can send a company’s reputation into a downward spiral. It only takes one poorly judged action to go viral for all the wrong reasons, and you don’t want to be the agency that...

What modern PR pros need to know about digital infrastructure risks

What modern PR pros need to know about digital infrastructure risks

Cyber threats target vulnerabilities that many people overlook. Outdated systems, hidden software flaws, and weak configurations open doors to disruptions and breaches, which can erode public trust more severely. PR professionals play a key role in mitigating these...

When crisis strikes: The playbook for reputation survival

When crisis strikes: The playbook for reputation survival

When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response.  In today's world, news spreads faster than wildfire. Your reputation can take a hit in...

4 ways automation helps streamline coordination for your PR team

4 ways automation helps streamline coordination for your PR team

PR teams juggle countless tasks, deadlines, and moving pieces daily.  Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when you’re already late. This is where...

5 ways PR pros can supercharge branding through strategic brand naming

5 ways PR pros can supercharge branding through strategic brand naming

Strategic brand naming can turn your brand from forgettable to iconic. That’s because the right name tells a story, creates emotion, and establishes trust. More importantly, a carefully chosen company name sticks in people's minds long after the first impression. It’s...