It is no longer necessary to argue that content marketing works. It’s a fact that has been established again and again. Some people might say, “Content is King is a myth,” but if you look around, even the biggest brands invest in it. Needless to say, to stay on top of...
Laura Buckler, with a Bachelor’s degree in Linguistic, has extensively explored the role of social engagement in increasing brand awareness. Currently, she is a freelance writer focusing on content marketing. Follow her on twitter.