![Media Relations: 4 Reasons It’s Not Working For You [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/10/illustration-graduate-on-a-laptop-on-a-cloud-01-768x289.jpg)
On October 24, 2017, Bulldog Reporter presented a webinar by Katy Pollard titled Media Relations: 4 Reasons It's Not Working For You. Here is a recap of what the journalist-turned-PR pro and founder of Listening Pig PR had to teach us. Like every good presentation,...
You have to listen to learn. If you want to evolve as a communicator, you need to actively listen to what's going on around you. Only by listening will you know how you should change your behavior to take advantage. And monitoring, at its core, is just a fancy word...
![What should be done about media relations? [Debate]](https://www.agilitypr.com/wp-content/uploads/2017/10/illustration-two-people-arm-wrestling-e1508428059392-768x289.png)
Be it resolved that media relations is a lost art in the PR world and should be resuscitated, revived, and reaffirmed as a pillar of the profession. Arguing for is Alex Slater, managing director of Clyde Group and Bulldog Awards PR Star of the Year 2017, who...
Monitoring your media coverage is one thing, but unless you're measuring your mentions and analyzing the results, you'll have a whale of a time a) learning which of your PR activities are working and which aren't; b) proving the impact of your hard work, and; c)...
Choosing media monitoring software is important; it can simplify your life by tracking coverage of your organization, your competitors, and trending topics across your industry. It's a good thing to get. It's also a good thing to make sure you get the one that's right...
When it comes to choosing a database vendor, know this: not all are created equal, and it pays to do your homework. Like, it literally pays. *Damn that auto-renew clause!* Here are 10 questions you need to ask when choosing a database vendor: How many unique...
The science is in and the word is out: micro-influencers are better brand boosters than their millionaire-follower peers. The main reason is that micro-influencers (we'll call them MIs) have quality social relationships — there's a genuineness about them and their...
![The ultimate guide to micro-influencers [Infogif]](https://www.agilitypr.com/wp-content/uploads/2017/08/ultimate-guide-to-MIs-768x288.jpg)
Shane Barker — he of digital marketing consulting renown and co-host of micro-influencers: a micro-webinar — and his Gifographics.co team created this nifty thing. Let it be your guide to the strange and exciting world of micro-influencers. For more insight on how to...
Micro-influencers. There's that term again. Seems to be popping up everywhere these days, doesn't it? But with good reason. To wit, 82% of customers surveyed by Experticity said they would be very likely to follow a recommendation from a micro-influencer. Who in their...
Micro-influencers. There's that term again. Seems to be popping up everywhere these days, doesn't it? But with good reason. To wit, 82% of customers surveyed by Experticity said they would be very likely to follow a recommendation from a micro-influencer. Who in their...
Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...
Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...