Mark Sneider

Mark Sneider is Owner/President of RSW/US, a full service, outsourced business development group that helps marketing agencies, PR firms, media agencies (of any type/size) win new business by developing positioning and prospecting plans, building the industry’s cleanest and most customized lists, getting clients qualified meetings in front of decision makers, and moving clients beyond the initial meeting to get them closer to close.

The ever-changing face of advertising … changes yet again

Jan 30, 2018

In our 2018 RSW/US New Year Outlook Report, we unearthed a significant shift in the market that might have bigger, full service shops a bit concerned. Today, more so than years past, marketers are looking to fill voids left by specialty agency talent in their roster...

PR firms facing quandary—referrals declining, in-house services growing

Dec 14, 2017

If you’re not feeling it yet, you will. The changing marketing service firm and marketer landscape has significantly impacted the way PR firms find and win new business. No longer can PR firms exclusively rely on referrals and networking to drive the success of their...

Mark Sneider

The ever-changing face of advertising … changes yet again

PR firms facing quandary—referrals declining, in-house services growing

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