A year ago, who would’ve thought we’d be saying “Ask ChatGPT” instead of “Google it”? OpenAI introduced ChatGPT’s web search, a Bing-powered feature, in 2024. It quickly became a game-changer for casual users and a bit of a puzzle for digital marketers. Over 77% of...
Search isn’t what it used to be. For years, we have been mastering SEO with its keywords and backlinks and trying hard to climb the Google rankings. But today, people ask questions and expect immediate, helpful answers. That is how answer engine optimization (AEO)...
SEO isn’t what it used to be. Keywords and backlinks are losing their power. Thanks to smart Google’s algorithms, the focus has shifted to something deeper—real value for users. That’s how Search Experience Optimization (SXO) appeared. It’s a more comprehensive...