Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Evolution of modern marketing firms—The CMO Club’s new roadmap

Evolution of modern marketing firms—The CMO Club’s new roadmap

How are top CMOs and their companies organizing and operationalizing their marketing functions to succeed in today's disruptive business climate? New research from The CMO Club, in partnership with Deloitte, provides a roadmap for critical planning and decision making...

2020 marketing budgets will make room for lots of social media ads

2020 marketing budgets will make room for lots of social media ads

How do retail marketers plan to spend their advertising budgets in 2020? New research from social ad automation firm Smartly.io suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active....

10 things you must know about influencer marketing in 2020

10 things you must know about influencer marketing in 2020

Influencer marketing is here to stay, and its expansion and growth seem unstoppable. As brands scale up their influencer marketing investment and transition from one-off campaigns to an always-on approach, the stakes are higher than ever. Initiating successful...

Are online reviews important to Gen Z? Not so much, survey finds

Are online reviews important to Gen Z? Not so much, survey finds

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same...