Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
New opportunities for marketers to align ROI perception with reality

New opportunities for marketers to align ROI perception with reality

A new report from Nielsen sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions. Consumers' path to purchase is...

Why Chief People Officers see a steep climb to the future

Why Chief People Officers see a steep climb to the future

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...

PR pulse: The partisan divide on the issue of media importance

PR pulse: The partisan divide on the issue of media importance

The media have been a large focus of attention during the past few years. Yet, day after day, they do their job. And according to a new survey from research and insights firm Regina Corso Consulting, over four in five Americans (85 percent) say the media are important...

Are U.S. marketers sleepwalking into trouble In China?

Are U.S. marketers sleepwalking into trouble In China?

New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world's second largest economy. The research is the...

Sustainable retail expectations on the rise with Gen Z shoppers

Sustainable retail expectations on the rise with Gen Z shoppers

The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact. As...