Despite a mixed bag of business forecasts for the year ahead, a new survey of CEOs from knowledge marketplace GLG shows that chief executives enter 2020 bullish about their companies' futures and broadly optimistic about the global economy overall. What’s more,...
As fitness goals and personal resolutions come top of mind this New Year, there's also no better time for companies to begin a practical conversation about corporate culture resolutions—placing people and emotional intelligence at the heart of business...
Just days into the new year, consumers are already planning how they’ll shop in 2020. And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing,...
Overwhelmingly, businesses seem to be unaware of consumers' communication preferences—new research from SMS marketing software firm EZ Texting reveals that 69 percent of consumers across all age groups would like to be able to contact a business via text, and more...
Gen Z is redefining how cultural content—i.e., music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they're willing to pay for it, according to new research from creative industries development firm Ontario...
A new year always brings a sense of hope and excitement, but with the baggage PR is dragging in from 2019, there’s also an ominous feeling throughout the industry. Indeed, a new PR forecast suggests a tough year ahead marred by distrust and anxiety. PR and social...
As fears of compromised privacy and data breaches looms over Corporate America, new research from email security firm Egress reveals that nearly half (44 percent) of execs believe employees have erroneously exposed personally identifiable information (PII) or...
Brands have a lot of responsibility these days to help improve society and take stands on cultural issues they support—and although consumers are willing to be flexible with their expectations, they expect to see that a brand’s heart is in the right place. New...
The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management...
New data from creative tech firm Mojo Vision suggests that tech-savvy consumers inside the workplace—not corporate IT managers—hold the keys to accelerating adoption of major technologies like augmented reality and virtual reality (AR/VR). This shift reflects how...
It’s a new decade, which practically means it’s the cusp of a whole new era for the fast-moving world of mobile video. So what can marketers expect to see in 2020? For all the answers, mobile network experience firm Opensignal recently released its 2nd annual State of...
Do you understand the 2020 consumer? New research from 5W Public Relations takes a deep dive into consumer culture, helping brands tap into their customer’s wants, connect with their target audiences and create a loyal following by identifying the appropriate tools...