Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
TV commercials and online ads are losing their influence during COVID

TV commercials and online ads are losing their influence during COVID

The COVID crisis has changed America and the world in many ways, and new research from New York tech PR agency MACIAS PR reveals a shift in the way we interpret media ads. The firm’s new study suggests TV commercials and online ads are losing their influence over...

How Gen Z is influenced by higher-ed marketing during COVID

How Gen Z is influenced by higher-ed marketing during COVID

COVID-19 has affected many aspects of the higher education student experience—and now is an essential time for marketers to be cognizant of prospective students' anxiety about what school will look like and utilize the right tools to build trust and connect with...

As news media become more important, which networks do we trust?

As news media become more important, which networks do we trust?

With so many hot-button issues in society and the world these days, news reporting has gotten more valuable than ever—as long as that coverage is trustworthy. Which outlets are delivering on that “trust” factor? Coverage of the coronavirus pandemic, racial justice...

How one PR firm is committing to equality in influencer marketing

How one PR firm is committing to equality in influencer marketing

Influencers are among the most visible, creative and impactful media platforms today, projected to be valued at $15 billion by 2022, cementing its place as a core communications channel for brands. Like all other industries, influencer marketing needs to implement...

What do white men really think about workplace inclusion?

What do white men really think about workplace inclusion?

With social movements such as #BlackLivesMatter and #MeToo shedding light on systemic injustices in society and at work, it might be easy to assume that the men who most benefit from existing systems (white men, predominantly) would stand in opposition to change. But...