Diversity and inclusion—and everything that they mean to everyone—is a powerful mandate for businesses worldwide. And unlike more variable-reliant Purpose initiatives like sustainability, DEI is largely a workplace attitude supported by policies and procedures, as...
The Path to AI Maturity in 2024: Major shift expected this year as businesses move away from experimentation on the road to production
After more than a year of moving through an initial Awareness level and into the Operational trial-and-error testing and experimentation level, we will soon see brands and businesses elevate their use of AI—particularly generative AI—to the Operational level, which is...
Sustainability IR: How improvements in ESG data helps public companies earn trust with large investors
Sustainability is of course a paramount issue for businesses and consumers, and new research shows that, despite the words and actions of bureaucratic backlashers, it’s a common consideration for investment management professionals in the US as well—but trust in the...
“Buy now, figure it out later”—more than 8 in 10 companies press ahead with AI investments, despite half being unclear on its real impact
“Use it now, understand it later”—this seems to be the most common approach to using AI in business, particularly generative AI because of all the productivity benefits it promises. And new research from organizational design and planning software platform Orgvue not...
2024 State of Business Growth: Trends and challenges faced by SMBs—and what defined achievers and underperformers in 2023
Despite a host of challenges, a decisive majority of small and mid-market businesses (SMBs) surveyed for a new report from small business automation software firm Keap met or exceeded their goals in 2023. This new research takes a data-driven look at the status of...
New comms survey explores the impact of potential TikTok ban—where will users go instead?
Although the likelihood of a TikTok ban seems remote at the moment, since the newly passed House of Representatives bill is not getting much traction in the Senate, the possibility of a ban seems to be a little closer to reality with each attempt—and with majorities...
The AI threat landscape: As adoption accelerates despite security shortfalls, 77 percent of companies identified breaches to their AI in the past year
Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking. New research from AI models and assets security...
Social media users want more regulation, fearing misinformation will impact 2024 election
US congressmen and women aren’t the only ones questioning the validity of and risks associated with social media—with the House’s move to potentially ban TikTok nationwide, new survey research from media-engagement profile network Media.com finds that 70 percent of...
2024 State of Data: As AI integrates into operations, new study finds nearly all companies need to modernize their data stack this year
The data revolution has been a blessing and a curse for businesses and communicators, and the arrival of AI has only made things more complicated. And now, new research from cloud data engineering consultancy Hakkōda finds that virtually all companies are going to...
2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the success rate
While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling....
Mastering the cognitive revolution: How AI and brand strategy combine for business growth
Concerns among Americans about AI continue to grow. More than half of Americans (52 percent) say they feel more concerned than excited about the increased use of artificial intelligence. The number concerned about AI in daily life has increased by 14 percentage points...
C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions
The AI trend of 2023 was reckless productivity—businesses were so eager to boost output that many rushed to deployment with little knowledge of how they would put the tech to work for them. Despite cries for responsible use, many were willing to take some big risks in...