2019 was quite a tough year for a bevy of brands. From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many took a beating and will be limping into the new year. For them, the New Year’s resolution is clear and immediate:...
Despite the general holiday jolliness, several brand faux pas (and one notable triumph) led to big clicks for Bulldog Reporter in December. Peloton, Hallmark Channel and Buffalo Wild Wings all found themselves on the wrong side of news headlines for their PR...
According to a study by language strategy firm maslansky + partners and UK-based Reputation Leaders, the single word or phrase that has impacted Americans the most in 2019 is “IMPEACHMENT.” The survey polled 1,000 people, asking them to identify the word that had the...
Customer expectations are heightened in today’s Experience Economy, and to win, brands and businesses must understand what their customers think and how they feel—and anything less than an exceptional, positively-charged, and memorable experience is unacceptable....
Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. In fact, almost two-thirds (63 percent) of respondents would switch to a company that offered text messaging as a...
New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact...
It’s a new year, and many have new personal—and professional—goals. A new Korn Ferry survey reveals one resolution that tops the New Year’s wish list for professionals—and it’s more desired than a promotion, more pay and better work-life balance combined. Nearly half...
It’s a challenging time for journalists, as media distrust remains a pressing problem thanks to the increasing prevalence of fake news, the uncompromising positions of news consumers, and the unreliable state of online and social “news” sites and sources. Compounding...
While 100 percent of executives agree that organizational culture impacts financial performance, less than half (48 percent) say they monitor culture to mitigate risk, according to new research from Eagle Hill Consulting. Moreover, many (41 percent) are failing to...
Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a...
Despite oft-heard forecasts that the press release is an obsolete PR tool with very little to offer journalists or other audiences in the modern age, new research from comms-focused data science company Onclusive reveals that like any tool, it can be greatly effective...
The workplace remains rife with shortfalls when it comes to diversity and inclusion, particularly for African Americans, yet few white professionals see what their black colleagues are up against, according to new research from nonprofit think tank the Center for...