Richard Carufel

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter
Top 20 bruised, battered and embattled brands in 2019

Top 20 bruised, battered and embattled brands in 2019

2019 was quite a tough year for a bevy of brands. From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many took a beating and will be limping into the new year. For them, the New Year’s resolution is clear and immediate:...

ICYMI: Bulldog’s most popular posts in December 2019

ICYMI: Bulldog’s most popular posts in December 2019

Despite the general holiday jolliness, several brand faux pas (and one notable triumph) led to big clicks for Bulldog Reporter in December. Peloton, Hallmark Channel and Buffalo Wild Wings all found themselves on the wrong side of news headlines for their PR...

The top words or phrases that had a huge impact in 2019

The top words or phrases that had a huge impact in 2019

According to a study by language strategy firm maslansky + partners and UK-based Reputation Leaders, the single word or phrase that has impacted Americans the most in 2019 is “IMPEACHMENT.” The survey polled 1,000 people, asking them to identify the word that had the...

It’s 2020—is your brand texting with customers yet?

It’s 2020—is your brand texting with customers yet?

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. In fact, almost two-thirds (63 percent) of respondents would switch to a company that offered text messaging as a...

Execs reveal disconnect between culture priorities and practices

Execs reveal disconnect between culture priorities and practices

While 100 percent of executives agree that organizational culture impacts financial performance, less than half (48 percent) say they monitor culture to mitigate risk, according to new research from Eagle Hill Consulting. Moreover, many (41 percent) are failing to...

Frustrated consumers would pay more for CX that exceeds expectations

Frustrated consumers would pay more for CX that exceeds expectations

Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a...

An unprecedented look at being black in Corporate America

An unprecedented look at being black in Corporate America

The workplace remains rife with shortfalls when it comes to diversity and inclusion, particularly for African Americans, yet few white professionals see what their black colleagues are up against, according to new research from nonprofit think tank the Center for...