As of May 2020, social media users will be able to browse and buy products straight from a business’ Facebook Page. While Facebook and Instagram have long supported aspects of e-commerce, including through Facebook’s Marketplace, the budding Libra cryptocurrency...
Following an announcement last week, Instagram will soon open up a new influencer revenue stream in the form of IGTV advertisements. With many brand deals drying up in the wake of the coronavirus crisis, the move is sure to come as a relief to countless online content...
How big is the blast when a star larger than the sun explodes? That describes the skyrocketing popularity of video on social media platforms. As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as...
It is undeniable that the entire world is feeling the effects of COVID-19, but few businesses are under such intense pressure as those in the travel and hospitality industries. Both domestic and international travel has ground to a halt, and self-isolation has forced...
With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has...
All reports indicate that digital usage is up and will likely continue to retain much of its popularity even after the pandemic is over. A global study of a cross-section of more than 4,000 consumers, marketers, and tech experts before the pandemic revealed some...
According to German Chancellor Angela Merkel, “Spying among friends is never acceptable.” But might spying among competitors be an exception? Brands can often learn a lot through competitive intelligence, the science of collecting, assessing and acting on data...
The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand. A huge amount, 92 percent, of marketers recently surveyed by marketing research firm Econsultancy said that staging...
With all the hoopla about social media and Gen Z, what’s happening to consumer benefits like rewards or loyalty programs? Are they still popular, or even wanted? Are they necessary? That’s what data analytics and technology marketing company Merkle wanted to know when...
“Don’t look now, but…” How often have we heard that phrase being used in anticipation that something may be occurring soon? That has been used lately by some marketers to describe the anticipated flood of Gen Zers to the marketplace. Although some marketers feel...
“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...
Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years. From allegations of privilege to pseudoscientific language, debate over the brand’s product claims has been more or less non-stop;...