Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online....
All-platform marketing gets your message out on every channel—how’s your outreach?
The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing. This is an approach that can allow businesses to...
How to create unique experiences with interactive content
Most businesses and individuals already know the basics when it comes to creating good content. In fact, most people these days are already creating more content than they were just a couple of years ago. That’s precisely the challenge that everyone seems to be...
So long, bland PR content—hello, conversational marketing!
RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers. Recent research by HubSpot reinforced that with findings that 77 percent of customers say a single positive...
Why relevance is critical in today’s comms landscape
“A theatre, a literature, an artistic expression that does not speak for its own time has no relevance,” said Dario Fo, an outspoken Italian entertainer, playwright, and 1997 Nobel Prize recipient for literature. Although much of his work focused on satire, this quote...
Five underrated digital marketing channels in today’s market
The world has been turning digital for years, and the pace of change has only accelerated with the ongoing coronavirus epidemic. In today’s market, small businesses need to focus on scaling effectively, and with the maximum return on investment, but many are looking...
Leaders: Learn this vital 3-step response to a crisis
When a company reaches a certain level of success, a PR crisis of some kind is all but inevitable. People will make mistakes, no matter how hard they work and how focused they try to be. As has been demonstrated time and time again, it doesn’t have to be someone in...
Tapping the power of social media groups for PR
COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. Cultivating and leveraging these groups can accomplish many things. It can increase brand awareness, uncover new leads, amplify web...
Three digital marketing strategies for attracting customers
The world is changing, and fast. Most businesses are now turning to digital marketing and digital PR as their primary form of outreach, and those that haven’t yet made the shift are sure to do so soon. At the same time, the market can seem crowded, and it can be...
3 tactical tips for mapping out your 2020 social strategy
The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of...
The 5 best Instagram analytics tools in 2020
It seemed unthinkable ten years ago but Instagram has become a make-or-break hurdle for most businesses. Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse...
How Facebook and Instagram are turning business profiles into shops
As of May 2020, social media users will be able to browse and buy products straight from a business’ Facebook Page. While Facebook and Instagram have long supported aspects of e-commerce, including through Facebook’s Marketplace, the budding Libra cryptocurrency...