Ronn Torossian

Ronn Torossian
Ronn Torossian is the Founder and CEO of 5W Public Relations: 5WPR is one of the 20 largest PR Firms in the United States.
How to use location targeting to get the most out of marketing

How to use location targeting to get the most out of marketing

Recently, Burger King launched a bold new marketing campaign. Using geo-targeting on nearby users’ devices, the fast food chain encouraged users to stop by and check in at a nearby McDonald’s in order to qualify for a free sandwich from...Burger King. This campaign...

Tips for marketing to the change-averse consumer

Tips for marketing to the change-averse consumer

It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans....

Do’s and don’ts for marketing to a niche audience

Do’s and don’ts for marketing to a niche audience

Niche marketing presents a unique challenge. A smaller audience, more intense competition—and more creativity required to stand out. Often, audiences in smaller niches are averse to changing or spending their hard earned money. So what are some of the best ways to...

Harnessing the power and reach of email marketing 

Harnessing the power and reach of email marketing 

Email marketing is an often underutilized element of digital marketing that more businesses can benefit from. In the ever-changing environment of digital marketing, it’s vital to pay attention to consumer consumption trends and what makes the most sense for a...

Forget the fakeout—3 tips to attract real Instagram followers

Forget the fakeout—3 tips to attract real Instagram followers

A common strategy for growing your Instagram account is by misrepresenting your reach and influence—the purchasing of followers and likes from black market sites is rife. While building a following is certainly about the numbers, fake followers are typically bots that...

Dick’s Sporting Goods doubles down on gun-reduction messaging

Dick’s Sporting Goods doubles down on gun-reduction messaging

After the Parkland High School shooting, Dick’s Sporting Goods made headlines by announcing the retailer would no longer stock and sell certain semiautomatic rifle models. The decision created both positive and negative PR for the brand. Some lauded the call and...

Why live video makes sense for a brand’s crisis response

Why live video makes sense for a brand’s crisis response

Ask any CEO, president or executive what one of their greatest fears is, and you are guaranteed to hear public crisis. It’s that proverbial Sword of Damocles that seems to looms large over all companies. No matter how prominent or successful a company becomes, public...

How to build a PR crisis-management team—before crisis strikes

How to build a PR crisis-management team—before crisis strikes

When a PR crisis hits, that is not the time to start building a response team. You need to have some of those key people in place when the crisis hits, so you can respond quickly and effectively before the situation escalates. To help you with that process, let’s take...

4 essential communication tips for team managers

4 essential communication tips for team managers

As a manager, what do you say to get the most out of your team? Should you take a hard-case, my way or the highway approach, or should you choose a more interactive, collaborative route? The truth is, the management style that will work best for you may shift based on...

Gucci’s sweater crisis perpetuates fashion PR embarrassments

Gucci’s sweater crisis perpetuates fashion PR embarrassments

It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The luxury brand has apologized, removed the sweater from store shelves and from its...

How the Fyre Festival ignited debate about influencer accountability

How the Fyre Festival ignited debate about influencer accountability

Netflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017. With an inside and detailed look at what transpired before, during and after the event, the documentaries have inspired people to...