Steve Conway

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.
3 ways to build up valued relationships with customers

3 ways to build up valued relationships with customers

The key to building a great PR campaign for your business is to create valued and lasting relationships with customers that will allow you to grow your business in the future. However, to build these relations, there are certain steps that you need to take in order to...

3 effective ways to enhance your company’s image

3 effective ways to enhance your company’s image

As an entrepreneur, you should always be striving to reach new customers and impress your client base. This can be done in a wide variety of ways, each of which polishes your image as a brand and a company. Some of these techniques require expert advice and can result...

3 keys to the link between customer service and brand reputation

3 keys to the link between customer service and brand reputation

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand. They are unlikely to recommend...

How to make SEO a productive part of your PR strategy

How to make SEO a productive part of your PR strategy

So you have a business, and you want to get more customers using your services or buying your products. You’ll want to use your marketing budget to promote your brand and get more people seeing it—meaning that these potential customers may actually become your new...

4 reasons why even small businesses need PR

4 reasons why even small businesses need PR

Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. As any business...

7 tips for improving every PR campaign with SEO

7 tips for improving every PR campaign with SEO

Public relations and SEO work beautifully together. Without one, there cannot be another. Done right, your public relations should improve your search engine standing, and when your clients, customers, or business partners visit your website they will see a unified,...

3 tips for marketers for working with media partners

3 tips for marketers for working with media partners

Editors and reporters have been known to reject content created by marketers because there is a stereotypical perception about marketers and content creators that pins them as mere sales personnel, trying to sell the product rather than providing actual value to the...

How to ensure your business launch goes smoothly

How to ensure your business launch goes smoothly

Launching a business is a stressful time. It’s not just the future of your company that’s at stake, but it’s a culmination of all the planning, hard work, and aspirations that have gone into it. For some businesses, that plan has been in creation for years and years,...

3 ways a PR firm helps when you have legal troubles

3 ways a PR firm helps when you have legal troubles

When you find yourself with legal issues, whether it’s something personal or because of issues with your business, your first instinct should be to call a lawyer. This will ensure you get the best possible advice on what your next moves should be, and you can...

4 surefire ways PR helps to market a business or brand

4 surefire ways PR helps to market a business or brand

There will always be a need to publicize your business and advertise your product for maximum gain—and that’s where public relations can help. PR is a critical form of marketing that every business should be on board with, as more publicity is only going to be a huge...

Can you use Six Sigma to aid your marketing and PR?

Can you use Six Sigma to aid your marketing and PR?

Six Sigma is a quality control methodology that has taken the management world by storm. Since its conception in 1986 by Motorola, it has spread like wildfire due to its cycle-time improvements and reduction of defective processes. In the manufacturing world, this...

5 fundamental ways to improve your public relations strategy

5 fundamental ways to improve your public relations strategy

Focusing on ways to improve public relations strategies within your business can bring about a number of rewards, including better visibility, improved credibility, and stronger relationships with both customers and clients alike. Overall, this should lead to more...