With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for...
As faith fizzles that our widely disparate political parties will ever be able to find common ground, who can we turn to for unity and stabilization? Could our favorite iconic brands be the ones to step up and save the day? Not only do consumers hope so—they’re...
With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. New research from loyalty and customer engagement form Brand Keys...
Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20...
Amazon—the world’s largest online retailer, with 97 million Prime Members in the U.S. as of 2018—continues to dominate e-commerce by allowing sellers to access a massive audience of customers without having a standalone site. Many brands are considering joining forces...
Missed our webinar last month? Not to worry! We’ve got the highlights reel for you right here so you can get an idea of some of the session’s juiciest insights. Check out the recording for the full scoop.On February 27th 2019, we were joined by Chief Storyteller and...
I read a quote recently that spelled out why visual storytelling is booming: "Attention is the new commodity; visual storytelling is the new currency." Makes sense. People are distracted, their thoughts scattered and their focus fragmented. But there is something that...
One common question we get every year is, "What does a winning entry for the awards look like?" As the parent company of Bulldog Reporter, we can’t actually apply for the PR awards, but I wanted to share what we would have entered if we could. Hopefully this example —...
The Bulldog Awards are competitive, so it’s important for applicants to put their best foot forward. Here are some tips based on my judging of the Bulldog Stars of PR Awards. Supporting documents and videos are helpful And it’s even better if there’s a reference in...
Everyone loves a winner. In love and war, when it comes down to two sides, people are attracted to the more successful party. In public relations, it's no different. When it comes to winning new business and locking up coveted clients, PR agencies need to do what they...
The way your customers perceive your company, along with the products and services you provide, all rely on the brand strategy you choose to pursue. This strategy that will guide all your communications and interactions with your customers, and a successful one will...
Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...