Everyone loves a winner. In love and war, when it comes down to two sides, people are attracted to the more successful party. In public relations, it's no different. When it comes to winning new business and locking up coveted clients, PR agencies need to do what they...
The way your customers perceive your company, along with the products and services you provide, all rely on the brand strategy you choose to pursue. This strategy that will guide all your communications and interactions with your customers, and a successful one will...
Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...
Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...
People around the globe observed International Women’s Day (IWD) last Wednesday to honour women’s struggle for rights, and to call for gender equality. While more companies are speaking out about gender disparities, there is still a lot of work to be done. A study...
The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...
Andy Warhol predicted that “In the future, everyone will be world-famous for 15 minutes.” But these days, with everybody vying and dying for attention, fame rarely comes unsolicited. You and your business need to work harder than ever in choosing the right media types...
New Balance finds itself in a PR nightmare this month. Immediately following the presidential election results, a spokesperson for the U.S.-based athletics company came out and made a comment that many people took issue with. Now, faced with this crisis, New Balance...
With all the competition in the marketplace, public perception of one’s brand has never been so important. According to the Global Communications Report 2016, industry leaders believe that future growth in the PR industry will not only be driven by content and social...
In today’s industry, even the biggest-name brands in the world should be working toward gaining and retaining loyal customers. For a brand like Marvel Comics, brand loyalty has never seemed to be an issue. The brand’s following has naturally transitioned into a...
More than just recognizable characters associated with a brand, today’s brand mascots seem to have lives of their own. Brand mascots such as the Aflac Duck and Geico’s Gecko may have made their first appearances on television, but have since moved on to social media....
On top of the attention the IOC is receiving over its ban on Vines and GIFs, the Olympic Committee is also receiving criticism during these Games for its rules regarding trademark usage in hashtags. But some say the measures are necessary in order for the Olympic...