New research from Edelman shines a light on an enormous unrealized opportunity for brands to build stronger consumer relationships that can lead to increased sales and protect against challenger disruption. According to the firm’s recently released Brand Relationship...
National Pride a Factor Influencing Willingness to Buy Local vs. Global Products Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/ choice, price,...
Instagram is certainly not the new kid on the block anymore. With 400M-plus active users a month, it has established itself as a robust engagement platform and one of the most popular social media networking platforms out there, not far behind Tumblr and Facebook (its...
Today’s not-for-profit communicators need to rethink the way they share their message. The days of sending out a press release to a mass email list with donations received or information on their annual gala are long gone. Those sharing non-profit industry news should...
This season, the NHL’s Montreal Canadiens experienced the best start in franchise history with nine straight regulation wins. But star goalie Carey Price eventually got injured, and a season that began with so much promise began falling apart. Plagued with poor on-ice...
I used to work in a video rental store (remember those?). In later years, we had software that kept track of all our customers’ rental histories, in part so we could learn their tastes and recommend other titles. Back then, the employees and customers understood that...
Influencer marketing—you’ve heard a lot about it, and the potential benefits it can have on your business and communications efforts. For example: Increasing earned media for your brand; Increasing the reach of your message through your desired audience; Increasing...
This has been the year of crisis management in PR. From Volkswagen’s emissions scandal, to ex-Subway mascot Jared Fogle’s “mild pedophelia,” companies are seeking best practices for building and implementing their online reputation management strategies. And with...
At MediaMiser, we highlight the importance of identifying, and communicating with, your brand’s influencers. Whether they advocate for, or oppose, your brand, it’s important to leverage any opportunity to reach out to these influencers directly. Especially when an...