People want to be informed, but are overwhelmed by the flood of news and deeply worried about information imposters, according to new research from news transparency consortium The Trust Project, which offers 5 questions you can ask to more easily identify reliable...
The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any. Facing everything from a barrage of disinformation to heightened security risks and a mental health crisis, journalists around the world...
With so many hot-button issues in society and the world these days, news reporting has gotten more valuable than ever—as long as that coverage is trustworthy. Which outlets are delivering on that “trust” factor? Coverage of the coronavirus pandemic, racial justice...
The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19. The organization also issued a...
A recent episode of the bi-weekly discussion series “Beyond Coronavirus, The Road Ahead for Diverse Media,” presented by the Multicultural Media Correspondents Association (MMCA), featured a discussion of the critical role of—and the existential threat to—diverse and...
New research from the Harris Poll and healthcare-focused integrated comms agency GCI Health reveals that 70 percent of Americans feel the COVID-19 pandemic has made them a stronger, more resilient person, and 62 percent find that social distancing mandates have given...
New research reveals that U.S. investors are consuming more financial news and are eager for more positive, forward-looking news related to COVID-19—and particularly want to learn about how businesses are planning to recover from the economic disruption of the...
A cornerstone of public relations is raising the visibility of your brand. Securing coverage for your company, product, executives and/or ideas in key media outlets is a way to this. Consistent coverage hinges on good relationships with the media, and like any...
According to a study by language strategy firm maslansky + partners and UK-based Reputation Leaders, the single word or phrase that has impacted Americans the most in 2019 is “IMPEACHMENT.” The survey polled 1,000 people, asking them to identify the word that had the...
Have you ever noticed how beautiful, eye-catching images actively attract your attention? It’s not a surprise, as nearly 90 percent of the information we receive comes with the help of vision. According to Alexa research, image-heavy social sites YouTube, Facebook,...
The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople. New...
A new study measuring "trust" among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. Because ideology self-defines selection when it comes to actually...