The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert. In fact,...
Public relations is all about connecting and engaging with a company’s target audience through compelling and valuable content. There are various tried and true PR strategies that tend to work for many businesses. However, implementing them with the right tips will...
According to Edelman’s 2021 Trust Barometer, business has emerged from the past year’s tumult as our most trusted institution—considered more credible than the media by the American public. In fact, fewer than half of all Americans acknowledge any kind of trust in...
There’s an old adage among military men: Once the battle begins, much of the preparations are useless. The same is true in our business, as PR practitioners are aware. Often, the detailed crafted program does not satisfy the client—and even if it does, results are...
With disinformation running rampant, fake news lurking at every turn, and trust in the media at an all-time low, new research from multichannel messaging firm PowerInbox reveals that today’s publishers must focus on delivering relevant, personalized content to...
European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9 percent) of European journalists feel that they are in some danger of losing their...
People want to be informed, but are overwhelmed by the flood of news and deeply worried about information imposters, according to new research from news transparency consortium The Trust Project, which offers 5 questions you can ask to more easily identify reliable...
The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any. Facing everything from a barrage of disinformation to heightened security risks and a mental health crisis, journalists around the world...
With so many hot-button issues in society and the world these days, news reporting has gotten more valuable than ever—as long as that coverage is trustworthy. Which outlets are delivering on that “trust” factor? Coverage of the coronavirus pandemic, racial justice...
The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19. The organization also issued a...
A recent episode of the bi-weekly discussion series “Beyond Coronavirus, The Road Ahead for Diverse Media,” presented by the Multicultural Media Correspondents Association (MMCA), featured a discussion of the critical role of—and the existential threat to—diverse and...
New research from the Harris Poll and healthcare-focused integrated comms agency GCI Health reveals that 70 percent of Americans feel the COVID-19 pandemic has made them a stronger, more resilient person, and 62 percent find that social distancing mandates have given...