In midst of all the stress and uncertainty about the coronavirus pandemic, it’s important for companies to communicate. Messages to clients, customers and employees should be clear and concise, showing you are in control and staying abreast of the hourly updates from...
5 things business leaders need to be doing for their employees during the COVID-19 crisis
The coronavirus has surely thrown a monkey wrench into business processes across the country and around the world. While some companies have managed to find ways to maintain productivity, others are struggling for their very existence. In any case, employees have been...
Consumer behavior in the coronavirus crisis—new insights on the impact of COVID-19
As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last. New...
U.S. workers worried about COVID-19 at work—here’s how businesses can ease concerns
The COVID-19 crisis has changed everything about our culture for the time being, and work is certainly near the top of the list. Nearly every U.S. worker is concerned about the coronavirus outbreak, according to a new survey from B2B ratings and reviews platform...
Public relations in a COVID-19 world—how to best serve clients
These are certainly strange days, and public relations professionals must adapt along with just about every profession right now. The function of getting out client messages is simultaneously of great importance and minimal concern, depending on the nature of the...
Communicating through the COVID-19 coronavirus outbreak and the impact on work
As the coronavirus continues to spread, the impact it's having on communities and the world economy is vast, varied and quickly evolving. As new cases emerge in the U.S. and around the globe, businesses are feeling a strain on productivity, supply chains,...
Boutique PR agency offers 3 tips to help small biz weather the looming recession
COVID-19 has quickly spread throughout the world and become the most significant threat imaginable to employers, including the nearly 30 million small businesses in the United States. Due to the COVID-19 pandemic, it is safe to assume all 30 million now have a growing...
MLB season in crisis following disastrous Astros scandal response
The hits keep coming—but not the right kind. Major League Baseball’s reputation is nearing an all-time low. Clouded by a cheating scandal, unpopular changes to longstanding rules and an impending players strike, it seems anything MLB commissioner Rob Manfred tries...
Amid Covid-19, we’re relying on news media and government—but do we trust them?
We have experienced a virtual whirlwind of news, advice and trends related to Covid-19 in the last several days, and the reports are shifting by the day. The media and government are supposed to be keeping us informed and encouraging us to take responsible...
The negative network effect—stopping the spread of coronavirus anxiety
The weight of the world is heavy right now—from stressful headlines to apocalyptic entertainment, stress and anxiety are defining our experience around the globe. According to the APA’s latest survey, nearly 75 percent of Americans reported feeling a symptom of stress...
How are comms execs handling the COVID-19 crisis—and which sources are most trusted?
More than three-quarters of communication executives (81 percent) said the communication function has been “important” or “very important” to their company’s COVID-19 response, according to new research from the Institute for Public Relations and Peppercomm. In the...
The leader’s guide to managing COVID-19 panic
While it's not yet clear the extent to which COVID-19 will take its toll on our collective epidemiological, social, and economic health, it’s becoming very clear that people are frightened and businesses are preparing for down-side scenarios. If you are a business...












