Most of us have worked remotely, whether for an occasional home repair or as part of a regular schedule. Late last year, during a three-month office renovation, our firm experienced what it’s like to have the entire staff working from home. While the perks were many,...
Coronavirus crisis Q&A: PRSA Chair Garland Stansell offers insights for communicators
As you’ve seen, we’ve been featuring editorial from a variety of industry sources, and will be offering much more in the coming days and weeks about the coronavirus crisis, but we’re especially pleased to provide these comments from T. Garland Stansell, the newly...
Agility PR Solutions Coronavirus Statement
With COVID-19 top of mind for everyone, I wanted to take a moment to reach out and inform you of the steps we are taking at Agility PR Solutions to continue to support our clients and protect our staff through this time. Delivering the same high levels of service and...
COVID communication—5 tips for handling internal dialogue during the coronavirus
The coronavirus is officially a global crisis, and it seems like its spread and ripple effects are becoming more concerning by the hour. For business owners and HR Directors, having the right plans in place has become essential for businesses to stay afloat during...
Coronavirus travel impact—75% of Americans surveyed will NOT cancel upcoming travel plans
A new survey of Americans with pending travel plans from HotelPlanner.com asked respondents about their plans to deal with travel in the midst of the global coronavirus outbreak. Of those surveyed, 84 percent had or currently have plans to travel within the next 3...
Coronavirus crisis’ consumer impact—new data on purchase decisions and behaviors
The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many...
Viral by association—some beer-drinkers won’t buy Corona now
New research from 5W Public Relations showcases how brands can go the wrong kind of viral. As fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association. The firm’s new survey of American beer drinkers examined...
Girl Scouts get out in front of Boy Scouts’ bankruptcy crisis with proactive messaging
On February 18, the Boy Scouts of America (BSA) formally filed for Chapter 11 bankruptcy. Exemplifying the Girl Scouts of the USA (GSUSA) motto of “Be prepared,” the organization promptly sent messaging guidance to all of its members, which includes volunteers and...
Which media dominate American word of mouth in 2020?
It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. But can this influencer be influenced by media platforms? New research from nonprofit broadcast trade association TVB, in partnership with...
5 PR tips from Queen Elizabeth’s regal crisis communications plan
I’m glued to my TV following all things Sussex. In case you haven’t heard, Prince Harry and Meghan Markle have stepped down as senior royals, hope to become financially independent, and will be spending lots more time in Canada. It’s big, historic, complicated...
Top 20 bruised, battered and embattled brands in 2019
2019 was quite a tough year for a bevy of brands. From tech titans such as Facebook and Uber to traditional stalwarts such as Boeing and PG&E, many took a beating and will be limping into the new year. For them, the New Year’s resolution is clear and immediate:...
2020’s changing PR landscape: crisis management + healthcare communications
Every year brings increasingly rapid changes for many industries, and public relations is no exception. As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals....












