New research from the Association of National Advertisers (ANA) reveals that national advertisers are so enamored with influencer marketing that a full 75 percent of their member companies currently employ the discipline and almost half (43 percent) are planning to...
What convinces someone to splurge on a $50,000 hotel room? Or that a luxury handbag is better than the rest? Media agency network Mindshare North America has released new research that explores the five different types of luxury consumers today, and the key trends...
While e-commerce and digital marketing have proven to be effective platforms, virtual reality is the next innovative technology that will improve and impact the retail and marketing sectors, according to new research from market-foresight advisory firm ABI Research....
Enterprise event automation firm Certain recently released new third-party research identifying current trends concerning B2B event marketing that sheds light on measurable business results from events, as well as event tactics and technology. The firm collaborated...
A new online survey conducted by SourceMedia Research and commissioned by intelligent data firm Paxata, finds that many businesses are behind the curve when it comes to data quality (DQ)—and reveals how these barriers can be diminished. According to the study, less...
Business success in 2018 and beyond is extremely dependent on internet presence. That’s why it pays to have a solid online marketing plan. The tips presented here will help give your company an extra boost in the right direction. 1. Make sure you can be found by...
A new research study from RetailMeNot illustrates the ways in which retail marketers will expand their content, marketing spend and forward-looking plans in 2018 to better engage and convert consumers. According to the Nine Retail Marketing Trends in 2018 report,...
Many businesses today find it hard to hit the ground running simply because they have a hard time offering customers something new. It is this very reason why going into business without developing your Unique Selling Proposition (USP) is a huge mistake. Get the...
Retailers might be missing the mark if they assume that men are the primary early adopters of disruptive online shopping technologies. Men are not embracing online shopping as much as women and are more likely to shop in-store at full price retailers, according to a...
Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a creative technology company that powers dynamic, personalized video advertising, brand marketers...
New research from brand-focused tech firm Rakuten Marketing reveals U.S. marketers anticipate at least 30 percent of their 2018 marketing budgets will be lost as a result of poor strategic planning and/or incorrect channel focus. The firm’s new report, What Marketers...
Most businesses measure and value creative work based on its impact to the business, according to the 2018 In-House Creative Management Report from in-house creative org InSource and creative workflow solutions firm inMotionNow, which queried 400 marketing and...