More than one-third (36 percent) of small businesses do not have a website, according to the websites section of the new fourth annual Small Business Survey from B2B research firm Clutch. One in five small businesses (21 percent) selectively use social media instead...
Franchise brands are shifting their marketing spend from an over-investment in national-level campaigns to an increased emphasis on local, according to BIA/Kelsey’s new Franchisee Advertising and Marketing Research Report, conducted by local marketing systems firm...
If you’re looking to create new business connections and get to know others in similar industries, then you might go along to a networking event. To make the most out of your networking time, then you should be prepared and ready to introduce yourself. Here are some...
A new report published by omnichannel management firm Brightpearl finds an enormous gap between omnichannel importance and execution. Today, over 90 percent of retailers and brands have an omnichannel strategy or plan to invest in one soon and 87 percent of retailers...
It’s not enough to simply launch a business—once it’s up and running, you need to keep it afloat through effective marketing practices. If you want to be successful, your approach has to be unique and hold special qualities, which, in turn, can work in your favor and...
New research from Trusted Media Brands and Advertiser Perceptions reveals that marketers plan to increase spending for branded video created by publishers, with less investment in traditional formats such as pre-roll, mid-roll and post-roll advertising. According to...
New research from marketplace solution firm Vennli reveals that 70 percent of marketers expect primary research in new business pitches, while 89 percent of agency professionals that reported pitch win rates above 50 percent said that they typically use primary...
Throughout the years, WordPress has evolved from a simple blogging platform into a versatile content management system. Today, this open source software tool enables you to create anything between a simple blog and a fully functional website. The popularity...
Keeping up with the times is as important today as it ever was, therefore using online marketing strategies that were successful five or ten years ago may no longer be advisable. In the last year, Facebook users have spent 68 percent of their time liking, posting and...
Calendars have a number of advantages over other types of print advertising, yet they are often overlooked as a marketing tool. Here are four reasons why using calendars to promote your business is a great idea. We’ll also explain why they improve brand recognition...
Video is the future of brand communications, but like other content, optimal video engagement requires integration across the marketing and comms board for consumers, and across the workforce spectrum as an internal tool. New research from integrated video...
There are multiple avenues for businesses to improve their growth and increase their profit margins. Yet, many organizations don’t know how or where to start. Find out how to take your business to the next level with these killer tips: Find new ways to market your...