It may feel good to be in demand—so much so that your current employer presents you with a counteroffer after you’ve accepted another job. But should you stay or politely decline? The laws of supply and demand often create a natural order in the job market. If your...
According to a new study from cross-channel comms firm Yes Lifecycle Marketing, 89 percent of marketers listed email as one of their top three priorities in 2018—indicating that email marketing continues to be a staple even as other channels like social media and...
In case you were still thinking this Internet craze might turn out to be the pet rock of the 21st century, new research from social media management platform Hootsuite and socially-led creative agency We Are Social confirms that this world wide web might just be here...
This year’s "Leaders in Tech" Digital Marketing Innovation Forum, hosted in New York City in January, was dedicated to bringing together marketing professionals from all ends of the U.S and China to discuss the latest in cutting edge MarTech tools that marketers can...
More than one-third (36 percent) of small businesses do not have a website, according to the websites section of the new fourth annual Small Business Survey from B2B research firm Clutch. One in five small businesses (21 percent) selectively use social media instead...
Franchise brands are shifting their marketing spend from an over-investment in national-level campaigns to an increased emphasis on local, according to BIA/Kelsey’s new Franchisee Advertising and Marketing Research Report, conducted by local marketing systems firm...
If you’re looking to create new business connections and get to know others in similar industries, then you might go along to a networking event. To make the most out of your networking time, then you should be prepared and ready to introduce yourself. Here are some...
A new report published by omnichannel management firm Brightpearl finds an enormous gap between omnichannel importance and execution. Today, over 90 percent of retailers and brands have an omnichannel strategy or plan to invest in one soon and 87 percent of retailers...
It’s not enough to simply launch a business—once it’s up and running, you need to keep it afloat through effective marketing practices. If you want to be successful, your approach has to be unique and hold special qualities, which, in turn, can work in your favor and...
New research from Trusted Media Brands and Advertiser Perceptions reveals that marketers plan to increase spending for branded video created by publishers, with less investment in traditional formats such as pre-roll, mid-roll and post-roll advertising. According to...
New research from marketplace solution firm Vennli reveals that 70 percent of marketers expect primary research in new business pitches, while 89 percent of agency professionals that reported pitch win rates above 50 percent said that they typically use primary...
Throughout the years, WordPress has evolved from a simple blogging platform into a versatile content management system. Today, this open source software tool enables you to create anything between a simple blog and a fully functional website. The popularity...