Americans are highly interested in purchasing products directly from TV commercials and programs using their remotes, according to a new t-commerce study from AI-driven tech firm Connekt. However, many don’t realize the capability already exists—suggesting a need for...
Fast-evolving digital and mobile technology are fundamentally altering the B2B marketing landscape—as well as how marketing professionals perceive that landscape. New research from communications software firm Ytel takes a look at the state of B2B marketing...
Marketers are increasingly moving from broadcast advertising to social content to attract consumer attention in the melee of today’s media landscape. It’s a complex migration in both the medium and the message. In an attention economy, it’s not enough to merely win...
According to a new report from the Society for New Communications Research (SNCR), big brand marketers are reluctant players in the world of online misinformation—what we now call “fake news.” The research reveals that nearly 50 percent of marketers do not know where...
As 2018 arrives, every marketer is forecasting the top trends to help improve their brand’s strategy for the year ahead. Being at the forefront of your industry means that you’re capturing the attention of influencers, the media, prospects, current customers and...
In 2017, clients of B2B high-tech PR agency Catapult PR that defined a clear industry narrative found employees, partners and investors gained a shared confidence, along with a common purpose to drive all strategies and functions toward a singular goal that rides...
During 2017, the paradigm of online ads and marketing changed rapidly—mostly because of quick developments on social media networks. Instagram established itself as the social network with the most impact and growth, while Facebook offered continuous changes that have...
The demand for creative talent is expected to remain fairly stable in the first half of 2018, according to new research from staffing firm The Creative Group. Just five percent of advertising and marketing executives surveyed plan to expand their teams. The majority...
Live streaming is one of the fastest-rising tools of the social media trade. After Twitter acquired Periscope back in 2015, it propelled live streaming at the top of the freshest social media features, with thousands of users being attracted to it as both viewers and...
New research reveals the influence of social media continues to play a role in the actions and recommendations of consumers—and that influence continues to rise along a range of industries. The Institute for Public Relations has released a new study on social media,...
It’s not news that e-commerce is huge right now—online sales are increasing on a daily basis—but many people still prefer a more tactile shopping experience in physical stores. There are many reasons people choose in-store shopping over shopping online, but do they...
Once a year, I ask our creative team to think about an educational video for our sales team to share with clients. In past years, we’ve created an animated series on Goldie the goldfish. The focus of the Goldie videos was to stress to communicators that they have mere...