Keeping up with the times is as important today as it ever was, therefore using online marketing strategies that were successful five or ten years ago may no longer be advisable. In the last year, Facebook users have spent 68 percent of their time liking, posting and...
Calendars have a number of advantages over other types of print advertising, yet they are often overlooked as a marketing tool. Here are four reasons why using calendars to promote your business is a great idea. We’ll also explain why they improve brand recognition...
Video is the future of brand communications, but like other content, optimal video engagement requires integration across the marketing and comms board for consumers, and across the workforce spectrum as an internal tool. New research from integrated video...
There are multiple avenues for businesses to improve their growth and increase their profit margins. Yet, many organizations don’t know how or where to start. Find out how to take your business to the next level with these killer tips: Find new ways to market your...
Americans are highly interested in purchasing products directly from TV commercials and programs using their remotes, according to a new t-commerce study from AI-driven tech firm Connekt. However, many don’t realize the capability already exists—suggesting a need for...
Fast-evolving digital and mobile technology are fundamentally altering the B2B marketing landscape—as well as how marketing professionals perceive that landscape. New research from communications software firm Ytel takes a look at the state of B2B marketing...
Marketers are increasingly moving from broadcast advertising to social content to attract consumer attention in the melee of today’s media landscape. It’s a complex migration in both the medium and the message. In an attention economy, it’s not enough to merely win...
According to a new report from the Society for New Communications Research (SNCR), big brand marketers are reluctant players in the world of online misinformation—what we now call “fake news.” The research reveals that nearly 50 percent of marketers do not know where...
As 2018 arrives, every marketer is forecasting the top trends to help improve their brand’s strategy for the year ahead. Being at the forefront of your industry means that you’re capturing the attention of influencers, the media, prospects, current customers and...
In 2017, clients of B2B high-tech PR agency Catapult PR that defined a clear industry narrative found employees, partners and investors gained a shared confidence, along with a common purpose to drive all strategies and functions toward a singular goal that rides...
During 2017, the paradigm of online ads and marketing changed rapidly—mostly because of quick developments on social media networks. Instagram established itself as the social network with the most impact and growth, while Facebook offered continuous changes that have...
The demand for creative talent is expected to remain fairly stable in the first half of 2018, according to new research from staffing firm The Creative Group. Just five percent of advertising and marketing executives surveyed plan to expand their teams. The majority...