As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. From CX to CSR, consumer expectations continue to rise. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling...
New research from loyalty and customer engagement research consultancy Brand Keys finds that shifts in loyalty drivers are fundamentally changing the face of brand loyalty. The firm’s new study reveals a radically widening gap between customer desire and brand...
Recent research from Forrester and others has shown that better customer experience leads to higher revenue growth. As the world enters a more challenging economic climate, cloud communications platform Infobip has identified five top trends for customer experience...
New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most...
As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!...
A media plan can be hugely beneficial when rolling out a new brand, product, service, or campaign. It can give you a solid process to abide by and helps get the team on the same page. What’s more, it ensures your marketing message is not lost and reaches the right...
Consumers' loyalties certainly aren't etched in stone as we enter the new year—in fact, only 12 percent of respondents to a new survey from marketing automation firm ActiveCampaign said big-box retailers exceed their overall customer experience expectations, signaling...
The last few years have completely upended the way customers want to interact with companies, and 7 in 10 consumers now want a blend of both physical and digital channels—but new research from the CMO Council reveals that most marketers are still struggling to adapt...
Creating and launching a new website is an impressive milestone, and announcing it is a great PR opportunity. However, with so many potential angles and marketing strategies to use, it's natural to feel intimidated. What are the best ways to announce and celebrate the...
Gaming brands were ranked for the first time in the 12th annual Brand Intimacy Study from marketing intimacy agency MBLM, and the researchers found Sega Corporation outperformed 20 peers in its category with deeper consumer connections that further elevated the...
New research from conversational marketing platform Botco.ai finds that 85 percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns—to great success in most cases. According...
In 2023, companies have the opportunity to gain a larger slice of market share as the newest generation of spenders, Gen Z, has an estimated $360 billion in buying power. With this in mind, marketers will be focusing on retaining their current customer base while...