While it might be hard to imagine, there was a time where everything that was sold was done so in a physical capacity. Salespeople were looked upon as a gateway—they were the experts about a product and had a presence before, during and after the transaction took...
When running a business, there are many things to think about and keep in mind as your business grows and develops. While this can be exciting, it can also be challenging at times as well, especially when it comes to building an effective marketing strategy. The good...
Data-driven decision making is the mantra of modern e-commerce marketing, yet new research from performance marketing firm Sidecar reveals that only 38 percent of e-commerce marketers surveyed make most of their decisions based on data. The positive is that other...
A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization. “This debut report is...
As a result of big changes in key aspects of customer engagement, including the death of third-party cookies, new strategies are now required for data and identity, and digital and offline experiences. New research from customer experience management firm Merkle...
Competition throughout the pandemic was fierce and only got worse as merchants ended 2020. Many stores and brands even began promoting Christmas before Halloween. What can be done to gain an edge over the competition in 2021? One strategy is promotions. Not only might...
For many of us, we thought it would never happen. For those that weren’t in this camp, chances are they were amongst those who simply put it to the back of their mind and forgot about it—yes, we’re talking about Brexit. From sandwich confiscations to deliveries being...
A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021. Among the key findings: Even among the challenges...
With especially high consumer demands to meet during the 2020 holiday season, brands and businesses faced special challenges that many could not quite meet. And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers...
With front-to-end customer experience emerging as the key driver of brand loyalty in the COVID age, new research from global marketing technology and services firm Ansira Partners offers a comprehensive look at how enterprise-level companies are implementing a...
COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers. During World War II, a little-known naval...
Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in...