Brett Clawson

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.
3 helpful tips for becoming a quality spokesperson

3 helpful tips for becoming a quality spokesperson

As any business owner understands, talking to the media is a part of the job. There is a huge difference between just speaking to reporters and being able to effectively make your point in a manner that helps to build ongoing relationships, create positive news and...

5 PR tactics to help you start 2021 on the right foot

5 PR tactics to help you start 2021 on the right foot

2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to...

9 ways good PR can improve your business

9 ways good PR can improve your business

Managing public relations is an important component of your overall marketing strategy. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors. These are nine of the ways good PR can improve your business: 1....

Crisis control: Why response plans need a designated spokesperson

Crisis control: Why response plans need a designated spokesperson

When an adverse event rotates the spotlight of public attention to your business or that of a partner or client, does your response plan include a designated spokesperson? Does that person have a back-up? If either answer is no, then your crisis response plan has a...

Security PR: How to protect your business network

Security PR: How to protect your business network

With more and more of your daily life taking place online, it can be easy to find yourself targeted by hackers. Hackers have numerous tools at their disposal, and they’re constantly developing new tools and techniques in order to steal the personal data of hapless...

5 ways public relations improves your business’s visibility

5 ways public relations improves your business’s visibility

Public relations is an important aspect of any company, because it is the toolkit businesses use to tailor public perception in their favor. PR is largely associated with responding to scandals and backlash, but there’s more to the story of what PR firms can do for...

5 key considerations for improving your business today

5 key considerations for improving your business today

Every business has room for improvement, which means they also have room to grow. If you're wondering what you can do to pump a little life into your business, here are some suggestions that might get the creative juices in your mind flowing. 1. Cash flow Nothing can...

Overcoming 4 strategic challenges PR pros have faced in 2020

Overcoming 4 strategic challenges PR pros have faced in 2020

2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you've encountered some unique challenges. Here are some of the most common ones—and tips to help combat them. Personal...

5 innovative technologies to drive your business success

5 innovative technologies to drive your business success

If you want to grow a successful small business, it helps to harness the power of the latest technologies. There are new tools being created every year that can make it easier to find success as a small business owner. The following are five technologies that you...

5 things to know when running and promoting a startup

5 things to know when running and promoting a startup

Owning a startup company has its share of benefits. From being the one in charge of all the decisions, the accomplished feeling you get when everything goes right and just doing something you love to do, it is a dream for many people. Here are five things you need to...

5 new tech tools to help your business engage modern consumers

5 new tech tools to help your business engage modern consumers

We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses...

How PR fits adeptly into the world of sales

How PR fits adeptly into the world of sales

PR is essential to many companies because it's another way to market the product or service a company offers. Without PR, you may need to spend more time on marketing and customer relations. Luckily, PR can apply to any industry or business, even when it comes to...