Public relations problems could be catastrophic for a business. There’s an obviously good reason why so many huge corporations have to invest a ton in PR. Cultivating favor from current and prospective customers is critical to a business's ability to generate revenue....
While many may believe the phrase "any publicity is good publicity," the unfortunate reality is that many companies get hit hard by a negative image. Customers care about what your company does and how it reacts, and their loyalty doesn't hold firm when your...
With so much content out there, it is easy to lose track of what is being said about your brand or your company. Keeping tabs on what others say about your business is one way to control the narrative. With the option of creating some of your content, you also take an...
Marketing your new business can be a daunting task. Where do you start? How do you get the word out there without breaking the bank? Here are 5 PR tips to help you get started: 1. Make a list of your target audiences Before creating an effective advertising campaign,...
Most businesses have customers, and most businesses want more customers. It only makes sense, then, that building good relationships with other businesses can be a great way to expand your customer base. But it's not just about making a quick sale; building good...
If you are a realtor, you know that making sales is the most important part of your job. Without sales, you won't get much of a paycheck, so you must do all you can to ensure you close as many deals as possible. Here are some ways that you can use technology to help...
No matter what kind of business you run, it is important to make sure your public relations are as great as possible all year round. Using different techniques during different seasons is a great way to connect with customers on a less-generalized and more...
Public relations can often prove to be one of the most important aspects of running a brand in the modern era. Since maintaining the right PR can often prove challenging, business owners will usually turn to third-party organizations in order to tackle the many tasks...
Social media is one of the most important tools in a public relations professional’s toolkit. It helps you connect with journalists, build relationships with influencers, and reach your target audience directly. But with new platforms and technologies emerging all the...
When companies have a disposable team of employees that changes frequently, it shows in more ways than one. Unfortunately, some business owners are under the wrong impression that fostering a good team, full of dedicated employees that are happy to work for them, is...
A public relations crisis can strike your brand at any moment, with little warning and no easy solution. From product recalls to social media gaffes, brands encounter crises every day. When these situations arise, your PR strategy needs to be fluid enough to react...
It can be a challenge to get new customers into your store to purchase your products. It can be even more difficult to get them coming back and constructing that loyalty with them. Listening to them, fixing the issues that they have, and letting them know that you...