Brett Clawson

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.
4 engaging PR strategies to improve your business performance

4 engaging PR strategies to improve your business performance

Developing a strong PR strategy is key to running a successful business. How your company is perceived by the public plays a big part in how well you perform. These days, consumers are less likely to patronize an establishment that has what they perceive to be a bad...

Why happy employees are key for your business success

Why happy employees are key for your business success

You put your all into your business and want it to succeed. You have an amazing product or service and you’ve put a lot into marketing. While desire, research, and getting your name out there are all important for your success, there’s something else that’s just as...

Climbing the PR ladder—5 essential skills for public relations pros

Climbing the PR ladder—5 essential skills for public relations pros

Public relations is an all-round career. Other than a college degree, the PR industry requires professionals to arm themselves with various skills to remain competitive. Thanks to the significant shifts and advancements that the industry has undergone in recent years,...

3 ways marketing teams can boost public relations

3 ways marketing teams can boost public relations

A good brand will likely remain the same—good, not great—unless its marketability is boosted. Unfortunately, many entrepreneurs often make the mistake of letting the fruits of their hard work slip into anonymity. It’s time marketers access their target market with...

7 steps to creating a successful PR strategy for your business

7 steps to creating a successful PR strategy for your business

Getting the word out about a new product launch, store opening or major announcement is a critical piece of growing a business. But in a world of nonstop marketing messages, how do you cut through the noise and make sure a message stands out? The key is to create a...

Dealing with poor performance—5 tips to engage your team

Dealing with poor performance—5 tips to engage your team

Do a few members of your team have a work ethic problem? Unfortunately, this isn’t uncommon. It isn’t easy to deal with a poor work ethic. But there are a few things you can do that can help. Follow the five tips below to start helping your poor work ethic team...

4 skillful tips for building a successful in-house PR team

4 skillful tips for building a successful in-house PR team

Public relations is both an art and a science. It’s the practice of creating awareness by marketing a business, product or person. Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events. It...

Simple ways you can improve your PR with SEO

Simple ways you can improve your PR with SEO

Whether you are a small, home-based company or a larger, growing company, you’re going to have to learn to use SEO if you want to survive against the competition. SEO, short for search engine optimization, basically comes down to how your company ranks within search...

Best hiring practices to avoid PR issues and boost your brand

Best hiring practices to avoid PR issues and boost your brand

Hiring the best possible candidates is integral to the success of any business. Essentially, you need to ensure that you are thoroughly screening applicants in order to find the best fit for your company. Therefore, you should ensure that you are utilizing practices,...

Damage control and reputation recovery tips after a PR disaster

Damage control and reputation recovery tips after a PR disaster

A PR department is extremely important for the sake of every company’s reputation. Any issue that could affect the consumer has the potential to destroy its public reputation, which could result in a wave of negative publicity and a loss of business if not handled...