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Brett Clawson

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.
6 ways to build a relationship with customers in the awareness stage

6 ways to build a relationship with customers in the awareness stage

It can be a challenge to get new customers into your store to purchase your products. It can be even more difficult to get them coming back and constructing that loyalty with them. Listening to them, fixing the issues that they have, and letting them know that you...

8 common mistakes PR managers make—and how to avoid them

8 common mistakes PR managers make—and how to avoid them

Companies today have many events and announcements that they want shared with the world. You, as a member of the public relations, or PR, department, have the task of sharing this news with the media. However, there are a few habits that you should avoid if you hope...

4 ways virtually any job in digital marketing will advance your career

4 ways virtually any job in digital marketing will advance your career

Technology and automation have allowed businesses to streamline both their processes and their workforces. Because of this, 21st-Century job seekers may notice a recurring theme as they look for work. Employers are expecting candidates to be specialists in several...

The PR of HR: 6 tips for becoming an HR rep employees can trust

The PR of HR: 6 tips for becoming an HR rep employees can trust

Most people get into human resources because they want to help people, or they simply enjoy group environments and problem-solving. Regardless of the reason, a good HR representative is one that has earned the team's trust and strives to maintain it. Here are a few...

In PR, the cloud is the limit—4 career-boosting ways to use it

In PR, the cloud is the limit—4 career-boosting ways to use it

So, you have dreams of a career in public relations, yet you live in one of the most conflicted times of human history. This reality creates a riddle: what is the difference between a missionary and a PR person? A missionary goes to heaven. The PR person just goes to...

7 strategic tips for marketing to specific audiences

7 strategic tips for marketing to specific audiences

Every product or service needs to be marketed to one or more particular audiences. It can often be difficult to determine which audiences to market to and how best to market to them, so here are seven tips for marketing to specific audiences. 1. Generate leads Lead...

5 ways to jumpstart sales with good public relations

5 ways to jumpstart sales with good public relations

Starting a new business or introducing a new product always involves risk. A company can never know for sure how popular its brand or its latest product will be. Building a strong customer base via public relations can help you succeed. Enlist the help of the public...

7 time-tested steps to a successful PR strategy

7 time-tested steps to a successful PR strategy

The goal of public relations is to help businesses and organizations build and maintain a positive public image. The PR industry is changing, though, because there are now more communication channels than ever. Modern PR strategies can be easier, in a sense, but they...

6 comms tips that will help you improve your business

6 comms tips that will help you improve your business

If you're just starting out and not sure where to begin with building a solid business, then it can be a good idea to try new things to help your company move forward. Even the best of business owners may find themselves wanting to take steps to improve their business...

6 show-stopping tips for PR pros in the entertainment industry

6 show-stopping tips for PR pros in the entertainment industry

If you are entering the public relations field with a focus on entertainment, you should be prepared for a fast-paced environment that requires good communication skills, strong media contacts and quick thinking under pressure. If you love public relations, this can...

Enhance your digital presence with these 5 PR trends

Enhance your digital presence with these 5 PR trends

If you’re a veteran communications and public relations professional, there's a good chance you feel like you're being left behind in this digital age. After all, the evolution of the internet has changed—and is continuing to change—the face of PR. With more people...

8 time-honored strategies to improve your PR performance

8 time-honored strategies to improve your PR performance

Working in public relations is a challenging, yet satisfying job that requires creativity, focus and good communication skills. Even the most seasoned PR professionals can struggle with keeping their business fresh and innovative, however. Here are eight great ways to...