Brett Clawson

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.
Crisis control: Why response plans need a designated spokesperson

Crisis control: Why response plans need a designated spokesperson

When an adverse event rotates the spotlight of public attention to your business or that of a partner or client, does your response plan include a designated spokesperson? Does that person have a back-up? If either answer is no, then your crisis response plan has a...

5 ways to perfect your PR strategy in the digital age

5 ways to perfect your PR strategy in the digital age

Once upon a time, public relations was essentially limited to penning press releases, organizing press junkets and building relationships with the media. With the rise of the digital age, however, PR professionals have had to expand their expertise to communicate on...

4 effective strategies for marketing a nonprofit business

4 effective strategies for marketing a nonprofit business

There is a common misconception that nonprofits can operate in a vacuum without putting much time and effort into developing a sound business strategy. However, that couldn't be further from the truth. Just like any other business, a nonprofit must work to attract new...

3 tips for spreading the news about your new business

3 tips for spreading the news about your new business

Starting your own business seems like a dream come true, but there is still a ton of work to do before you can reach your goal. Building a successful company means currying favor with an otherwise uncaring public, and doing so will require a variety of tools,...

5 tips for marketing to customers more effectively

5 tips for marketing to customers more effectively

When running a business, there are many things to think about and keep in mind as your business grows and develops. While this can be exciting, it can also be challenging at times as well, especially when it comes to building an effective marketing strategy. The good...

3 helpful tips for becoming a quality spokesperson

3 helpful tips for becoming a quality spokesperson

As any business owner understands, talking to the media is a part of the job. There is a huge difference between just speaking to reporters and being able to effectively make your point in a manner that helps to build ongoing relationships, create positive news and...

5 PR tactics to help you start 2021 on the right foot

5 PR tactics to help you start 2021 on the right foot

2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to...

9 ways good PR can improve your business

9 ways good PR can improve your business

Managing public relations is an important component of your overall marketing strategy. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors. These are nine of the ways good PR can improve your business: 1....

Security PR: How to protect your business network

Security PR: How to protect your business network

With more and more of your daily life taking place online, it can be easy to find yourself targeted by hackers. Hackers have numerous tools at their disposal, and they’re constantly developing new tools and techniques in order to steal the personal data of hapless...

5 ways public relations improves your business’s visibility

5 ways public relations improves your business’s visibility

Public relations is an important aspect of any company, because it is the toolkit businesses use to tailor public perception in their favor. PR is largely associated with responding to scandals and backlash, but there’s more to the story of what PR firms can do for...

5 key considerations for improving your business today

5 key considerations for improving your business today

Every business has room for improvement, which means they also have room to grow. If you're wondering what you can do to pump a little life into your business, here are some suggestions that might get the creative juices in your mind flowing. 1. Cash flow Nothing can...

Overcoming 4 strategic challenges PR pros have faced in 2020

Overcoming 4 strategic challenges PR pros have faced in 2020

2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you've encountered some unique challenges. Here are some of the most common ones—and tips to help combat them. Personal...