Brett Clawson

Brett Clawson
Brett is a 43-year-old father of 2 boys with a degree in Business Management. In his free time, he enjoys learning about emerging business trends and writing about how to incorporate them into new and existing businesses.
5 ways public relations improves your business’s visibility

5 ways public relations improves your business’s visibility

Public relations is an important aspect of any company, because it is the toolkit businesses use to tailor public perception in their favor. PR is largely associated with responding to scandals and backlash, but there’s more to the story of what PR firms can do for...

5 key considerations for improving your business today

5 key considerations for improving your business today

Every business has room for improvement, which means they also have room to grow. If you're wondering what you can do to pump a little life into your business, here are some suggestions that might get the creative juices in your mind flowing. 1. Cash flow Nothing can...

Overcoming 4 strategic challenges PR pros have faced in 2020

Overcoming 4 strategic challenges PR pros have faced in 2020

2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you've encountered some unique challenges. Here are some of the most common ones—and tips to help combat them. Personal...

5 innovative technologies to drive your business success

5 innovative technologies to drive your business success

If you want to grow a successful small business, it helps to harness the power of the latest technologies. There are new tools being created every year that can make it easier to find success as a small business owner. The following are five technologies that you...

5 things to know when running and promoting a startup

5 things to know when running and promoting a startup

Owning a startup company has its share of benefits. From being the one in charge of all the decisions, the accomplished feeling you get when everything goes right and just doing something you love to do, it is a dream for many people. Here are five things you need to...

5 new tech tools to help your business engage modern consumers

5 new tech tools to help your business engage modern consumers

We live in a very technologically advanced age. The technologies that we have available at our fingertips have helped to make lives across the country (and around the world) easier. Not only do these developments benefit individuals, but they also benefit businesses...

How PR fits adeptly into the world of sales

How PR fits adeptly into the world of sales

PR is essential to many companies because it's another way to market the product or service a company offers. Without PR, you may need to spend more time on marketing and customer relations. Luckily, PR can apply to any industry or business, even when it comes to...

3 critical components to ensure business success

3 critical components to ensure business success

Running a business is an enticing prospect, as it can represent financial freedom for many. However, that freedom is a reward only for those who manage their businesses successfully for many years, and doing so is no easy feat. However, with the right information at...

Improve your next PR campaigns with these 3 tips

Improve your next PR campaigns with these 3 tips

Being in charge of a company’s public relations can be a demanding job. Whenever someone connected to your business makes a statement or takes action that can negatively impact the organization you work for, it is your duty to step up to the plate and try to diffuse...

Improve your company’s PR with these tips from professionals

Improve your company’s PR with these tips from professionals

Public relations can often be one of the most difficult areas to tackle as a company starts to expand. While it is easy to contain the news associated with a small business, larger corporations are more difficult to manage when it comes to what information makes it to...

5 essential crisis management tips for PR professionals

5 essential crisis management tips for PR professionals

Being a public relations professional isn’t easy. At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of...

What your customers want to see in your business

What your customers want to see in your business

Having a successful business means interacting with customers and suppliers and giving them what they want. You need to have the necessary skills to speak with people and get your message across while remaining open to opinions and criticism. You have to be willing to...