As the COVID crisis escalates again, organizations across private industries have become more reliant on data and analytics as a way to better understand and react to the continuously changing global business landscape, according to new research from cloud data...
Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their...
Even though the COVID crisis has walloped business budgets in all departments, many marketers are facing pressure to deliver full budget-sized results, according to new research from B2B tech communications and content agency 10Fold. The new study reveals that most...
For many brands, influencer marketing has become an important part of their overall social media marketing strategy, and with good reason. The average influencer campaign returns more than five times the investment for every $1 spent. But that average is hard-won. One...
Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a...
With brand marketing budgets tight due to COVID-19, communicators slashed their reliance on media and creative agencies more than any year in the past decade, bringing various advertising tactics in-house or splitting work using a hybrid model, according to the 14th...
If you want to grow a successful small business, it helps to harness the power of the latest technologies. There are new tools being created every year that can make it easier to find success as a small business owner. The following are five technologies that you...
In recognition of National Hispanic Heritage Month in the U.S. (September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture...
No one is quite sure what to expect in this year’s holiday-shopping season, but a new survey of consumers from comms firm 5W Public Relations reveals insights that holiday marketers and PR can use to plot their expected behaviors. The new survey includes data on the...
A new report from strategic B2B marketing agency Mission Control Marketing delves into how the current global economic situation resulting from the COVID-19 pandemic has impacted the B2B buying cycle—and these organizations’ intent to engage with new and existing...
Owning a startup company has its share of benefits. From being the one in charge of all the decisions, the accomplished feeling you get when everything goes right and just doing something you love to do, it is a dream for many people. Here are five things you need to...
Brands that market to Gen Zers (ages 5-25) had to have been elated over the results of a recent Hootsuite study that extolled the popularity of YouTube. That study revealed that 81 percent of Gen Zers between 15 and 25 use YouTube, and that doesn’t include the ones...