Public relations experts understand that brand image can do a lot to drive customer interest and the “feel” towards their respective companies. As their expertise implies, PR experts ensure their target audiences recognize and remember their brands through the help of...
New research from proximity search optimization platform MomentFeed sheds light on a question that is on the minds of many business leaders: “Once concern around COVID-19 subsides, will consumers return to brick-and-mortar businesses, or will new online behaviors turn...
New research from consumer packaged goods-focused sales and marketing agency Acosta offers new insights into how consumer shopping habits are continuing to shift due to COVID-19. The report, which found shopper concern over the pandemic is escalating, especially among...
Did you know that there are currently 2.4 billion monthly active users on Facebook, making it the most popular social media platform worldwide? Furthermore, in the U.S alone there over 220 million users, with this figure expected to rise to an estimated 223.2 million...
Once you know who your target customer is, you must then find ways to win over this group, which is easier said than done. You need to keep your target customer in mind when making any kind of strategic decision, and when you do this, you should start to attract more...
A substantial majority of marketers have either altered or completely suspended their marketing activities in response to the coronavirus pandemic, according the results of a recent survey. Of 127 digital, public relations and marketing communications professionals...
New research from brand intimacy agency MBLM, apps and social platforms are playing a key role in the new world of social distancing, which could be impacting the way consumers connect to them emotionally. The firm, which explores the emotional science behind building...
New research from content marketing platform and marketing work management software firm NewsCred helps to quantify the challenges marketers are facing as it relates to the taxing coronavirus pandemic by evaluating the impact of COVID-19 on today's leading marketing...
With all the hoopla about social media and Gen Z, what’s happening to consumer benefits like rewards or loyalty programs? Are they still popular, or even wanted? Are they necessary? That’s what data analytics and technology marketing company Merkle wanted to know when...
Branding is an extremely important part of your business. Why? Think about the biggest brands in the world such as Nike, McDonalds, Versace...what’s the one thing they have in common? They all have a personal brand that makes them stand out from the rest. In fact,...
As an agency that has worked in the Smart Home space for many years, helping home and tech brands break into the field and grow their audiences, we have the expertise and deep understanding of what generates success. David Hernandez, lotus823’s co-founder and managing...
“Don’t look now, but…” How often have we heard that phrase being used in anticipation that something may be occurring soon? That has been used lately by some marketers to describe the anticipated flood of Gen Zers to the marketplace. Although some marketers feel...