Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The firm’s new U.S. Mobile...
A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a...
Marketers can hear the impact of voice technology coming a mile away. New research from voice over and audio marketplace Voices.com, in partnership with voice tech researchers Voicebot.ai, illuminates the current status of voice app adoption among leading brands—and...
The new 2019 Brand Keys Back-to-School (B2S) survey for pre-school through 12th grade student households found parents plan to spend only slightly more this year—but intend to spend it much earlier than in previous years, according to new research from brand loyalty...
Businesses argue that personalization makes ads more useful for potential customers, but new research shows that ad-fatigued users disagree. In fact, nearly half of users of ad blockers (45 percent) say they would avoid a company's website if that company targeted...
We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers. Retail ranked fourth out of the 15 industries...
Managing a new start-up company isn’t always as simple as doing things your way. Behind that success is an ever-changing business plan, a carefully curated marketing and PR strategy, and savvy people management. Juggling all of these features isn’t always possible and...
ICYMI, it’s now official—both physical and digital engagement are paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel...
In today’s sophisticated comms world, marketing and sales are no longer just about leads and acquisition—industry pros are responsible for committing to customer engagement and ensuring a positive experience. With seven people on average now involved in the...
Compared to previous generations, Generation Z is widely known among postsecondary marketing and recruitment professionals across the country as having unique needs and interests. For example, Facebook and Twitter, typically viewed as “kings” in the social media space...
New research from mobile journey marketing tech firm Ogury examines the attitudes of over 287,000 mobile users towards marketing and data—and the findings reveal that current practices of digital marketing are failing to provide value to users and could endanger...
Both PR and SEO are essential departments for modern businesses. Your PR department will ensure that your business is appearing to consumers in the right light and in the right places. Meanwhile, it is the responsibility of your SEO guys to ensure that your website is...