Businesses argue that personalization makes ads more useful for potential customers, but new research shows that ad-fatigued users disagree. In fact, nearly half of users of ad blockers (45 percent) say they would avoid a company's website if that company targeted...
We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers. Retail ranked fourth out of the 15 industries...
Managing a new start-up company isn’t always as simple as doing things your way. Behind that success is an ever-changing business plan, a carefully curated marketing and PR strategy, and savvy people management. Juggling all of these features isn’t always possible and...
ICYMI, it’s now official—both physical and digital engagement are paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel...
In today’s sophisticated comms world, marketing and sales are no longer just about leads and acquisition—industry pros are responsible for committing to customer engagement and ensuring a positive experience. With seven people on average now involved in the...
Compared to previous generations, Generation Z is widely known among postsecondary marketing and recruitment professionals across the country as having unique needs and interests. For example, Facebook and Twitter, typically viewed as “kings” in the social media space...
New research from mobile journey marketing tech firm Ogury examines the attitudes of over 287,000 mobile users towards marketing and data—and the findings reveal that current practices of digital marketing are failing to provide value to users and could endanger...
Both PR and SEO are essential departments for modern businesses. Your PR department will ensure that your business is appearing to consumers in the right light and in the right places. Meanwhile, it is the responsibility of your SEO guys to ensure that your website is...
In 2018, Amazon Prime Day generated more than $4 billion in sales, according to an analysis by Internet Retailer.1 Prime Day has dominated the summer retail buzz since it started in 2015,2 but retailers competing with Amazon don’t have to miss out on the engagement...
The amount of time spent on mobile devices these days is pretty incredible, and you might expect that influencers probably spend more time online than the average person. But new research from Danish influencer-focused marketing firm Influencer Agency reveals some...
New research from CSO Insights, the research division of sales performance consultancy Miller Heiman Group, takes a close look at the 12 best practices that correlate most strongly with sales performance, including practical advice on how organizations can lessen the...
Remarketing—the practice of targeting a consumer with a recently viewed product to drive conversion—is a mixed bag for brands and consumers. The tactic absolutely works to convert browsers into buyers, but consumers are getting savvier about how they respond and are...