Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. There is ample reason to understand the anxiety: Only 10...
While many industries focus on popular online platforms such as social media and email to communicate with customers, more traditional channels can still be effective for small businesses looking to stand out, suggests a new survey from The Manifest, a business news...
A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. The report, Brand vs....
GDPR went into effect in the European Union a year ago last month. The regulation, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. As U.S. brands and...
Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining...
Starting a new business is always a daunting challenge. There are so many steps and stages required to ensure that the process goes smoothly and that you attract customers along the way. One of the most important steps is building an attractive website that appeals to...
New research from the Customer Data Platform Institute finds that business marketers are catching up with consumer marketers in Customer Data Platform deployments. The firm’s new survey found that 41 percent of companies selling to consumers are in the process of...
Eye-opening new research from mobile journey marketing firm Ogury, which conducted a survey of over 287,570 global consumers, examines attitudes towards mobile marketing, advertising and data. Coinciding with the first anniversary of GDPR, the survey findings reveal...
How prepared are retailers to increase agility and support localization in their visual merchandising and space planning? New research from visual merchandising software firm One Door reveals important gaps in how merchandising strategies are communicated, executed...
Nearly a quarter of small businesses (23 percent) say visuals were the most effective content on their websites in 2018, according to a new survey from portfolio website Visual Objects. This was tied with company information, which another 23 percent said that was the...
While companies may think they’re pushing the envelope when developing new advertising and marketing campaigns, their creative teams could very well hold a different view. In fact, most of them would likely disagree. More than half of advertising and marketing...
As the retail industry continues its evolve-or-perish journey, Millennials, who are gaining a reputation for being “category killers” across various industries, are starting to wear their hearts on their sleeves—according to new research from retail tech group First...