According to a recent study from CXL Institute, marketing leaders haven't closed the skills gap—despite spending almost $1,000 per employee and billions annually on training. For companies that don't already have an online presence, the skills gap in marketingis even...
A new survey of creative and marketing pros finds that leaders in both camps scored marginal grades—and points to a range of challenges in the organizational relationship, team alignment and collaboration, which stem from the natural challenges that come with growing...
New research from digital performance firm Riverbed explores insights and perspectives of consumer opinions on the digital retail experience—and what they desire from retailers to stay engaged, satisfied and loyal. The firm’s report, Riverbed Retail Digital Trends...
The demand for influencers who have the necessary credentials to get behind your brand and make a genuine difference to your marketing is still rising, but the most influential bloggers, vloggers, and celebrities are often over-subscribed with invitations to publicize...
The most romantic day of the year is upon us—a day to serenade the loved one in your life with love, laughter, hugs and gifts. Much like Halloween, Valentine’s Day has seen a huge resurgence over the last few years as a major event on the holiday calendar—so much so...
Micro-influencer marketing platform SocialPubli.com released the 2019 Influencer Marketing Report: A Marketer’s Perspective, offering a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as...
New research from email solutions provider Return Path examines the impact of subscriber engagement on email deliverability, as well as the tactics marketers are employing to improve engagement. Email remains the go-to marketing channel for many organizations, and a...
Brands notoriously pay super big bucks to advertise during the Big Game, and despite the lack of action on the field (including during halftime), last weekend’s broadcast spectacle was no exception. And the big question on participating brands’ minds after the smoke...
Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water to photobomb celebrities such as Heidi Klum, Idris Elba and Nicole Kidman on the Globes’ Red Carpet by smiling coyly at...
Regarded as the marketing opportunity of the year, the Super Bowl has become a one of kind opportunity for advertisers. Most brand marketers can't afford the mid-game TV spots, but that doesn't mean that they should miss out on the opportunity to get in front of...
There are many different corporate events that businesses have a vested interest in either attending or hosting. Perhaps you want to set your company as an industry leader, or you want to hold a series of talks and reception to build up your reputation in the...
The world’s leading wireless network operators and communications service providers possess a vast abundance of ever-multiplying customer data—and they’re now hardwired to turn this under-performing asset base into a new form of “data currency” that can create...