The most romantic day of the year is upon us—a day to serenade the loved one in your life with love, laughter, hugs and gifts. Much like Halloween, Valentine’s Day has seen a huge resurgence over the last few years as a major event on the holiday calendar—so much so...
Micro-influencer marketing platform SocialPubli.com released the 2019 Influencer Marketing Report: A Marketer’s Perspective, offering a comprehensive look at today’s influencer marketing landscape and its impact on consumer-facing brand communication and marketing, as...
New research from email solutions provider Return Path examines the impact of subscriber engagement on email deliverability, as well as the tactics marketers are employing to improve engagement. Email remains the go-to marketing channel for many organizations, and a...
Brands notoriously pay super big bucks to advertise during the Big Game, and despite the lack of action on the field (including during halftime), last weekend’s broadcast spectacle was no exception. And the big question on participating brands’ minds after the smoke...
Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water to photobomb celebrities such as Heidi Klum, Idris Elba and Nicole Kidman on the Globes’ Red Carpet by smiling coyly at...
Regarded as the marketing opportunity of the year, the Super Bowl has become a one of kind opportunity for advertisers. Most brand marketers can't afford the mid-game TV spots, but that doesn't mean that they should miss out on the opportunity to get in front of...
There are many different corporate events that businesses have a vested interest in either attending or hosting. Perhaps you want to set your company as an industry leader, or you want to hold a series of talks and reception to build up your reputation in the...
The world’s leading wireless network operators and communications service providers possess a vast abundance of ever-multiplying customer data—and they’re now hardwired to turn this under-performing asset base into a new form of “data currency” that can create...
People naturally use search engines to find answers to questions, and they often click paid search ads that respond to their search queries. But in case advertisers may be thinking their paid ads are clever enough to be seen as authentic search results, new survey...
New research from IT industry marketplace Spiceworks suggests that a renewed priority on marketing is driving budget increases and enabling organizations to experiment with new marketing trends and technologies this year. The firm recently announced its 2019 State of...
In today’s technological climate, it takes more than a Facebook and Twitter account to make your business popular and successful. There are many ingredients you need to add to the mixing bowl if you wish for your business to become the one to beat. You have to think...
Depending on your brand and products, a contest giveaway on social media can be terrific way to drive site traffic and customer engagement. But which platforms are brands using most? According to a new survey from digital campaign platform Easypromos, Facebook...