Everyone agrees that ads are intrusive—but if we have to be exposed to them, then we expect them to at least be pertinent to us and our lifestyles. Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And...
The level of distrust in the media levied by the current administration is clearly filtering to the consumer level—but it is also impacting media buying and content placement goals throughout government. According to new research from business intelligence and...
Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on...
Business communications is the lifeblood of any enterprise. Its success largely depends on the effectiveness of those communication with both internal and external audiences, and the ability to build good relationships to boost productivity and the bottom line....
Your company’s reputation is everything. It affects how good your sales are, and it even impacts your business partnerships. If you frequently pay invoices late, you can be sure that your business will stop being welcome in the future. You need to treat all parties...
Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 with $207.30 dedicated to holiday gifts, according to a new survey from the International Council of Shopping Centers (ICSC). Omnichannel retailers...
Strong consumer confidence and low unemployment have combined to produce a 5 percent increase in anticipated holiday spending, according to brand loyalty and consumer engagement research consultancy Brand Keys’ annual survey of 11,625 shoppers for an average spend of...
Data has become critically important in today’s business world—and marketers have become very aware of its value in generating additional revenues for their companies. However, a majority of marketers are concerned about the presumedly valuable data their companies...
As shoppers prepare for gatherings and gift giving, marketers can benefit from campaigns that reflect the evolving purchase locations and behaviors of digital consumers. A new holiday shopping report from programmatic media buying services firm Digilant explains why...
Customer identification is the first step necessary to personalize the shopping experience, yet most in-store shoppers are anonymous until they check out. According to the newly released 2018 Customer Experience/Unified Commerce Survey from retail management...
If you want to secure new customers, grow your reputation, and increase your brand awareness, you need to embark on various marketing tactics that will push your company in front of your target audience. You’ll be happy to learn there are a variety of techniques you...
The role of the smart device is constantly evolving, as content that was once the domain of the desktop continues to migrate to phones. While activities such as maps/navigation, email, and social media have been steadily transitioning to smartphones, mobile shopping...