Like many things in America, the smartphone world is solidly divided between iPhone loyalists and Samsung loyalists—but which phones will be selling out this holiday season? Not surprisingly, according to a new survey by loyalty-program firm Swagbucks, adults and...
A new survey from comms giant Weber Shandwick profiling how U.S. adults access, use and feel about health-related information finds that most American social media users who regularly seek health information are concerned about incorrect or misleading medical...
As we approach the important holiday buying season, how do women feel about the state of the economy? A new survey of over 2,000 women from women’s influencer platform SheSpeaks and PR and digital marketing agency Lippe Taylor conducted this fall shows that only 3...
More than 80 percent of consumers in a new survey from ecommerce platform BigCommerce have purchased from Amazon’s marketplace in the past six months, compared to 65 percent who have made an in-store purchase from any retailer. That alone is reason enough for brands...
Everyone agrees that ads are intrusive—but if we have to be exposed to them, then we expect them to at least be pertinent to us and our lifestyles. Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And...
The level of distrust in the media levied by the current administration is clearly filtering to the consumer level—but it is also impacting media buying and content placement goals throughout government. According to new research from business intelligence and...
Data-driven marketing tech company Zeta Global and market research advisory firm The Relevancy Group have partnered for the fourth year in a row to present survey findings of consumer holiday shopping attitudes and behaviors—providing up-to-the-minute feedback on...
Business communications is the lifeblood of any enterprise. Its success largely depends on the effectiveness of those communication with both internal and external audiences, and the ability to build good relationships to boost productivity and the bottom line....
Your company’s reputation is everything. It affects how good your sales are, and it even impacts your business partnerships. If you frequently pay invoices late, you can be sure that your business will stop being welcome in the future. You need to treat all parties...
Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 with $207.30 dedicated to holiday gifts, according to a new survey from the International Council of Shopping Centers (ICSC). Omnichannel retailers...
Strong consumer confidence and low unemployment have combined to produce a 5 percent increase in anticipated holiday spending, according to brand loyalty and consumer engagement research consultancy Brand Keys’ annual survey of 11,625 shoppers for an average spend of...
Data has become critically important in today’s business world—and marketers have become very aware of its value in generating additional revenues for their companies. However, a majority of marketers are concerned about the presumedly valuable data their companies...