New research from financial services PR and integrated marketing firm BackBay Communications reveals that more than six out of every 10 (63 percent) of the top 100 global private equity firms are producing content regularly, though at varying degrees of sophistication...
Digital initiatives will drive hiring of creative professionals in the second half of the year, new research from staffing firm The Creative Group shows. According to a survey of marketing and advertising hiring decision makers, the greatest need is for people with...
With the World Cup underway, and Wimbledon starting up in a couple of weeks, it’s an opportune time for brands to reach out and generate some engagement with fans. At first blush, the dining and drinking habits of football and tennis fans in the United Kingdom might...
When you own your own business, oftentimes it can feel as though there is a non-stop flow of cash heading out the door, but an equivalent amount doesn’t seem to be coming back in. This is exactly why businesses create such strict budgets and adhere to them. Part of...
If Albert Einstein, Cleopatra, Audrey Hepburn, Henry VIII, Napoleon, and Florence Nightingale woke up in 2018, what would they Google? <img class="alignnone size-full wp-image-47446"...
Online sales are booming. Nearly 80 percent of U.S. shoppers now buy products online, many regularly1. And one-third of consumers buy monthly via their smartphones. But that doesn’t mean snagging sales for a new product is as easy as building an online store. The...
Augmented Reality is one of the most exciting technologies on the market today. The technology shares similar exponential growth with Virtual Reality and has made incredible use of mobile software. The platform has seen innovation going back at least 5 years to...
Measuring on-site engagement allows small businesses to determine how potential customers will engage with their website content and advance through the conversion funnel—and they rely on experts to track this engagement for their SEO efforts, according to a new...
The generation most likely to make loyalty-driven purchases has the fewest active loyalty program members, while Gen X shoppers are the most likely to join loyalty programs—indicating an opportunity for loyalty marketers to engage this active generation. According to...
Drug testing, background or credit checks used to be factors that could disqualify an otherwise great job candidate. And now companies are adding formal social media evaluations to the list, according to new data from MRINetwork. Gone are the days of employers...
New research from digital transformation firm Wipro Digital cites the growing importance of MarTech-related skills for marketing teams across the U.S. and UK—but also indicates that despite this growing emphasis on MarTech expertise, many marketing departments are...
New research measuring the attitudes of sales and marketing pros on the state of customer management and the state of CRM innovation shows that today's digital workforce isn't satisfied with the rate at which CRM technology is evolving to align with fast-growing...