Communicators are constantly being measured on the quantitative results of their efforts, and social media is no exception. But the true ROI of social media shouldn’t be tied directly to dollar signs, according to a newly released report from social analytics firm...
Most CPG organizations today understand the importance of metrics as they evaluate which in-store activities drive volume and sales, and the underlying factors that impact performance. However, new research shows it’s critical to harness the right metrics to create a...
Katie Paine is not known as the “Measurement Queen” for mere pomp and circumstance. Throughout her illustrious career, she has been teaching PR practitioners of all tenures and stripes how to assess the value of their efforts so they can prove their worth to clients...
![PR Measurement Pays [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/11/illustration-colleagues-assessing-charts-on-screen-768x289.jpg)
On November 29, 2017, Bulldog Reporter presented a webinar by Katie Paine titled PR Measurement Pays: Connecting Media Coverage to Business Objectives. Here is a recap of what the Measurement Queen had to teach us. Go to a public relations conference anywhere in the...
Over the next few months, Katie Paine will be presenting a series titled “How do you measure success?” The Measurement Queen’s series, devoted to examining how PR measurement can be applied to various aspects of public relations to prove their impact, will appear...
We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. We'd like to share some of the most tried and true ways that organizations, even your...
![Media relations: 4 Reasons It’s Not Working For You [Webinar Primer]](https://www.agilitypr.com/wp-content/uploads/2017/10/illustration-graduate-on-a-laptop-on-a-cloud-01-768x289.jpg)
The following is a taste of what you'll learn later this month (October 24 for our U.K. friends; October 25 for those in North America), when journalist-turned-PR pro Katy Pollard presents her Bulldog webinar, Media Relations: 4 Reasons It's Not Working For You. Watch...
Monitoring your media coverage is one thing, but unless you're measuring your mentions and analyzing the results, you'll have a whale of a time a) learning which of your PR activities are working and which aren't; b) proving the impact of your hard work, and; c)...
Katie Paine. The Measurement Queen. The Queen of Metrics. Seshat the Goddess. And, her most noble title...*sound the trumpets*...contributor to the Agility PR Solutions blog. Since March 2017, the measurement pioneer has been writing a monthly article for us. Here, in...
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
![How to be a PR Superstar Using Data [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/07/illustration-tablet-graphs-768x288.jpg)
On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...