Katie Paine. The Measurement Queen. The Queen of Metrics. Seshat the Goddess. And, her most noble title...*sound the trumpets*...contributor to the Agility PR Solutions blog. Since March 2017, the measurement pioneer has been writing a monthly article for us. Here, in...
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
I sense a creeping panic setting in at many PR agencies and in-house PR teams. Their favorite fictitious metric, known as Ad Value Equivalency (AVE), is slowly but surely disappearing from measurement tool boxes around the world. As I’ve written before, both AMEC and...
![How to be a PR Superstar Using Data [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/07/illustration-tablet-graphs-768x288.jpg)
On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...
On July 26, 2017, Bulldog Reporter presented a webinar by Serena Ehrlich titled Monitor, Measure, Evaluate, Evolve. Here is a recap of what Business Wire's Director of Social and Evolving Media had to teach us. Our recent webinar, Monitor, Measure, Evaluate, Evolve,...
The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...
The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...
At the 2017 AMEC Global Summit in Bangkok last month, AMEC Chairman Richard Bagnall announced an initiative that might spell the end of AVEs. It includes a pledge that would see members cease providing AVEs by default to any client, as well as have them send...
At the 2017 AMEC Global Summit in Bangkok last month, AMEC Chairman Richard Bagnall announced an initiative that might spell the end of AVEs. It includes a pledge that would see members cease providing AVEs by default to any client, as well as have them send...
In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...
![Stop Doing Stupid Stuff [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/04/illustration-watching-video-on-laptop-2-768x288.jpg)
On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...