![Stop Doing Stupid Stuff [Webinar Recap]](https://www.agilitypr.com/wp-content/uploads/2017/04/illustration-watching-video-on-laptop-2-768x288.jpg)
On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...
No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...
No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...
For the second year in a row, #MendesArmy took over the Juno Awards. Yes, Shawn Mendes was this year's Fan Choice award winner at the annual Canadian music award show. And really, it wasn't even close. That's thanks to the rank and file of the aforementioned army...
No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...
No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...
I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based...
I just finished judging a dozen entries for a prestigious industry award program. Entrants were required to state a “business outcome” that the campaign was supposed to deliver. Most of them did write down a business objective. Sadly, only one reported results based...
When it comes to designing a social media strategy – which, let’s face it, your business absolutely needs – there are two fundamental details you must have: 1. A clear focus on objectives 2. A set of metrics directly related to the set objectives Any strategy worth...
For years now, AVEs (advertising value equivalencies) have been a mainstay of measuring PR value. And why not? They lend a quantitative aura to public relations, a field that has always been difficult to measure as it espouses attributes like relationships, message...
Given the ongoing protests against new North American pipeline construction, we at Agility PR Solutions thought now would be a perfect time to look back at the energy year that was. We found that, between the Standing Rock protests, the election of Donald Trump, and...
Most PR professionals think about media monitoring and analytics only after launching a new campaign. You carefully monitor coverage of your story and sentiment. You measure how many stories are published, determine share of voice, and provide reports to your...