As a field, as a science, media monitoring and measurement has never been more sophisticated than it is now. The benefits of listening, and then learning from the results, have been clearly established. Yet, as an article from PR Week explains, many corporate...
Over the last few months, Google AdWords has announced a series of platform updates aimed at helping marketers successfully traverse an ever-more-complex digital marketing landscape. The updates give advertisers more control by allowing them to better track, analyze...
There was always a portion of agency work that came down to the gut. Marketers, public relations teams and advertisers just knew sometimes, or at least they thought they did. They developed pitches and eventual campaigns using a combination of their intuition and data...
Data analytics firm Alteryx this week released a survey from Harvard Business Review Analytic Services on how companies are leveraging data blending to uncover business insights, even as Big Data sources continue to grow at an unprecedented rate. The survey, which...
It’s no secret that the public relations industry receives a bad rep for how it demonstrates its value in terms of sales and consumer interest. I don’t necessary disagree with that statement. Who actually looks at online impressions anymore as a metric? Before I made...
Big data implementations are deployed across the organizations of 55% of the 206 respondents to take the 2015 SANS survey on Security of Big Data Environments, while an additional 28% plan to develop such implementations in the next two years. They are using their big...
Science-Focused Study Reveals Non-Conscious Purchase Motivations Communicators make it their job to understand audiences—for retail and B2C PR and marketing, this means knowing who is shopping at your store, and what and how much they’re buying. But one key CEX...
The first time I saw a corporate dashboard on a big LCD screen, back in 2010, it displayed the number of daily unique visitors of a website plus the guest WIFI password. Things have changed so much in 5 years. Today’s dashboards draw on a vast array of business...
New research on data analytics reveals that the majority (63%) of B2B companies polled are frustrated by the amount of time it takes to attain the meaningful reports and data insights they seek to make more informed business decisions. It also revealed that most...
Managed public cloud provider 2nd Watch recently released survey results showing that most companies are actively working on big data projects and have dedicated significant dollars to their efforts. The online survey, conducted the first two weeks in May, included...
Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% - A need...
The results of a new global study commissioned by CA Technologies reveals that enterprise Big Data strategies are delivering key benefits to organizations, despite noted challenges in implementation. Most notably, nine in 10 organizations are experiencing or...