Media monitoring is an activity most PR professionals typically dread. But that’s mostly because they don’t know where to start -- along with the fact that it can be extremely time consuming and labour intensive. That said, dissemination and comprehension of news...
PR lessons from the Theranos debacle: defend the science
Up until very recently, hardly anyone outside the health and pharmaceuticals industry had ever heard of Theranos. But that changed the morning of October 15, when The Wall Street Journal published an absolutely scathing exposé on the Silicon Valley startup. The...
It’s time to say goodbye to shotgun-style news releases
As MediaMiser builds a new platform for list building and distribution, and the PR world evolves its outreach methods, it’s time to finally say goodbye to the shotgun-style approach of blasting media with news releases. We now know we’ve got to be more strategic in...
NYT VR: Virtual reality comes to mainstream news, and it’s so cool
It used to be that when you picked up a newspaper, the most you could possibly hope for is to be briefed on the most recent news possible (while, hopefully, being at least marginally entertained in the process). Now, however, newspapers—and media companies in...
#ItsJustACup: Starbucks fires first shot in so-called ‘War on Christmas’
Call it the first advertising mistake of the holiday season or a genius marketing ploy, but no matter how you look at it, Starbucks is the first corporate entity to reignite the “War on Christmas” battle this year. Starbucks sparked controversy just a few days ago...
Media coverage of WHO’s carcinogenic meat report rocks meat industry
On Monday, The World Health Organization (WHO) released a bombshell report that put processed meat in the same cancer-causing category as smoking and asbestos. Bacon-lovers read with heavy hearts as the WHO's cancer research unit officially classified processed meat...