Companies today house a wealth of untapped thought leadership. Their executives and subject matter experts possess deep insights that could shape their industries and grow their businesses, yet time constraints often prevent them from turning that knowledge into...
The authenticity arbitrage: Why being human is your biggest competitive advantage in 2025
When I first started Marketri, I knew absolutely nothing about the art and science of public relations. Like, embarrassingly, nothing. So, I did what any self-respecting entrepreneur would do in the pre-Amazon-delivery era: I drove to Barnes and Noble and invested in...
Green, real, and resilient: Communicating climate value in complex times
In the U.S., recent governmental shifts away from investment and support have thrown climate and sustainability tech companies into a moment of great uncertainty. In light of these radical shifts, is it now necessary to amend or change messaging to downplay...
The evolution of digital public relations in 2025
In 2025, digital public relations is no longer just about pitching to journalists or managing press releases—it's a dynamic, data-driven field that leverages emerging technology, personalized content, and strategic storytelling to build and sustain brand reputations...
New PRGN research reveals what today’s brands must do to stay credible and connected
Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey conducted by the Public Relations Global Network (PRGN) firms and their clients must not lose sight of another...
4 reasons why public relations is essential for travel and hospitality
In the travel and hospitality industry, there is high competition for businesses. At the same time, customers are spoilt for choice. That means perception is critical. It can help encourage a positive reputation, trust, and a positive customer experience. But how can...
July 4th is the perfect day for a patriotic PR stunt—strategic tips here
I’ve attended and led hundreds of public relations creative meetings during my career in the propaganda business. I’ve heard brilliant ideas, good ideas, bad ideas, silly ideas and outlandish ideas. Most often missing during almost 100% of the sessions was the...
The power of hyperlocal public relations in building community brands
In today’s competitive marketplace, public relations has become a cornerstone for businesses seeking to build trust, visibility, and credibility. Whether you're a startup or a well-established local company, the way your brand is perceived by the public can...
How PR and marketing are evolving in a digital-first era
The PR and marketing world has undergone a seismic shift over the past decade. What once centered on press releases, media outreach, and article impressions has transformed into a complex web of digital storytelling\, real-time engagement, and data-driven strategy....
PR strategies to promote corporate health and wellness programs for employees
In 2025, when every scroll, every headline, and every notification competes for attention, people crave one thing more than ever: well-being. And not just on weekends or vacations. They want it during work hours, too. It’s no longer just about salary or job titles....
Navigating the future of integrated PR and marketing: Strategies that drive business growth
In today's hyper-connected digital world, public relations and marketing are no longer operating in silos. They are integrated powerhouses working together to shape brand narratives, engage target audiences, and drive measurable business outcomes. As we move deeper...
How startups can optimize field service operations and build a scalable, market-ready brand
Most field service startups don’t fail because their idea was wrong. They fail because operations get messy before they become profitable. Without the right field service software, the downfall starts with a simple schedule collapse, customer complaint, or missed...