PR News & Trends
The evolution of digital public relations in 2025

The evolution of digital public relations in 2025

In 2025, digital public relations is no longer just about pitching to journalists or managing press releases—it's a dynamic, data-driven field that leverages emerging technology, personalized content, and strategic storytelling to build and sustain brand reputations...

How PR and marketing are evolving in a digital-first era

How PR and marketing are evolving in a digital-first era

The PR and marketing world has undergone a seismic shift over the past decade. What once centered on press releases, media outreach, and article impressions has transformed into a complex web of digital storytelling\, real-time engagement, and data-driven strategy....

Financial PR in focus: Comms strategies for accounting firms

Financial PR in focus: Comms strategies for accounting firms

There are over 85,000 accounting firms across the United States. To a lot of these businesses, the only customer acquisition channel that works is word-of-mouth referrals.  A primary reason for this is that to succeed in this industry, you need to establish trust with...

6 ways consumer PR trends are changing in the digital era

6 ways consumer PR trends are changing in the digital era

In a time marked by rapid tech innovation and evolving consumer expectations, public relations has experienced a dramatic shift. It’s much more than safeguarding a brand’s reputation—today’s consumer PR is tightly connected with social media, data insights, and a...