In the U.S., recent governmental shifts away from investment and support have thrown climate and sustainability tech companies into a moment of great uncertainty. In light of these radical shifts, is it now necessary to amend or change messaging to downplay...

In 2025, digital public relations is no longer just about pitching to journalists or managing press releases—it's a dynamic, data-driven field that leverages emerging technology, personalized content, and strategic storytelling to build and sustain brand reputations...

Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey conducted by the Public Relations Global Network (PRGN) firms and their clients must not lose sight of another...

I’ve attended and led hundreds of public relations creative meetings during my career in the propaganda business.   I’ve heard brilliant ideas, good ideas, bad ideas, silly ideas and outlandish ideas. Most often missing during almost 100% of the sessions was the...

The PR and marketing world has undergone a seismic shift over the past decade. What once centered on press releases, media outreach, and article impressions has transformed into a complex web of digital storytelling\, real-time engagement, and data-driven strategy....

In 2025, when every scroll, every headline, and every notification competes for attention, people crave one thing more than ever: well-being. And not just on weekends or vacations. They want it during work hours, too. It’s no longer just about salary or job titles....

In the evolving landscape of women’s health, public relations has emerged as a transformative force. It bridges the gap between medical professionals, health institutions, policymakers, and the public. Strategic PR campaigns have the power to reshape outdated...

In today’s fiercely competitive travel market, simply promoting destinations is no longer enough to capture the attention and loyalty of travelers. The modern traveler seeks immersive experiences that resonate on a personal level and create lasting memories. This...

Marketing is an essential aspect of any successful product, and video games are no exception. As the gaming industry has evolved over the years, so too has the need for video game marketing strategies that not only capture attention but also engage and maintain player...

There are over 85,000 accounting firms across the United States. To a lot of these businesses, the only customer acquisition channel that works is word-of-mouth referrals.  A primary reason for this is that to succeed in this industry, you need to establish trust with...

Running a successful business relies on organization, hard work, and loyalty. However, without a strong cybersecurity foundation, digital threats can jeopardize all the other efforts. Project managers, the backbone of every business, have many responsibilities, and...

In a time marked by rapid tech innovation and evolving consumer expectations, public relations has experienced a dramatic shift. It’s much more than safeguarding a brand’s reputation—today’s consumer PR is tightly connected with social media, data insights, and a...