You finally chose the right email marketing tool, crafted your sequences, and got ready for cash to come rolling in. But then… nothing. No one’s reading your emails, no one’s opening their wallet, and no one cares. Fortunately, there’s a simple solution to your...
Consumer behaviors have shifted wildly over the past year of the COVID-19 pandemic, and so too have ways in which brands interact with customers, reveals new research from global Fintech leader Broadridge Financial Solutions. While 70 percent of North American...
Los Angeles’ landscape is made for good design. The sprawling Santa Monica mountains that spill into the Pacific. The gangly palm trees that dot the skyline in any neighborhood from Venice to Silverlake. Sunsets that turn from blue to purple to pink to orange to...
The impact of COVID was bruising for creative and design teams, which are emerging from the challenges of the pandemic with fewer resources and greater demands for creative work—but nevertheless, creative teams showed remarkable adaptability, learned new technical...
Like many of us who are endlessly working from makeshift desks, moving kids and cats out of Zoom calls, at the end of the day all I want to do is collapse in front of the TV. Within minutes, whether the show is brand new or a rerun from 40 years ago, I find myself...
For nearly an entire year, remote work has become the default setting for thousands of companies. This new normal has transformed the everyday lives of teleworkers, turning living rooms into offices and couches into meeting rooms. With working from home comes the...
With the death of third-party cookies impacting data strategies, and a slew of data privacy changes providing new rules to address, marketers turned to customer data platforms (CDPs) more than ever in 2020 as the pandemic prompted more urgency for digital...
Study after study puts the failure rate for mergers and acquisitions at somewhere between 70 and 90 percent. Of course, every case is different, but while each failure comes down to a unique set of challenges, communication issues are usually somewhere in the mix. Too...
Despite—or maybe because of—its many challenges, 2020 heightened the need for communications services, perhaps for good, finds new research from global communications network IPREX about the lessons of last year and implications for 2021 for the independent PR and...
2020 turned many things upside down--from the mundane rhythm of our day-to-day lives to the larger shift in how individuals interact with, evaluate, and engage with brands. But as social justice conversations broke out online, many organizations were confronted with...
Over the last couple of decades, media—and with it, public relations—has both gone through monumental shifts and changes due to the ongoing evolution of the digital age. Both traditional and digital media have a lot of benefits in public relations and have their own...
Artificial intelligence transforms many sectors and facilitates the work of professionals working in hundreds of different occupations. However, when we think about AI, public relations is not the very first discipline that comes to mind. And that got us wondering;...