Podcasts have taken off recently, and new research shows that for many listeners, podcasts are the best way for brands to engage them. According to a new study, podcast “Super Listeners”—Americans 18+ who listen to five or more hours of podcasts weekly—see podcasts as...
2020 was a year that none of us saw coming, but what will 2021 bring for businesses and marketing leaders while we're still in the midst of a global pandemic? Earlier this year, 10Fold conducted a survey of 150 B2B tech CMOs which revealed that although marketing...
The media & entertainment industry ranks first out of the 10 industries featured in the recently released Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced emblem)....
Every year, The Worldcom Public Relations Group draws on the knowledge of its 2000+ consultants to predict the environment that its clients will face in the year ahead. However, this year is special. The COVID-19 pandemic heightened uncertainty in all sectors of life....
2020 has not been a normal year. In the wake of the COVID-19 pandemic, many businesses have either closed or scaled-down. However, many have also innovated and adapted, going from strength to strength and making significant profits along the way. Many of these...
You might expect fewer business launches in a year like this one, but despite all the extra challenges brought on by the COVID crisis, the number of new businesses started in the U.S. hit a 13-year high in 2020. A solid customer base is critical as it helps business...
In the 1997 movie “Liar, Liar,” Jim Carrey plays Fletcher Reede, a highly successful lawyer with a propensity for compulsive lying. He suddenly finds himself unable to tell anything but the truth, the whole truth, so help him … well, you know the rest. In the 2009...
Not surprisingly, after seven straight years of PR industry growth, the COVID-19 virus has been a game changer. To get a current reading on the industry, PR M&A advisory firm Gould+Partners performed a spot survey with 52 firms responding. The firm tracked 2019...
With the holiday shopping season so crucial for retailers this year, you’d think that retail execs would be studying consumer preferences obsessively so their brands can go above and beyond to meet their needs. But new research from experience management firm First...
Managing public relations is an important component of your overall marketing strategy. The goal of public relations is to build a positive reputation with potential customers, vendors, and investors. These are nine of the ways good PR can improve your business: 1....
As this most unique holiday shopping season kicks into high gear, product manufacturers are bracing for the online ordering rush, and new research from corrugated packaging firm DS Smith urges retailers and supply chains to be prepared for a high consumer demand for...
Public relations is an important part of modern commerce, but it can be difficult to wrap your mind around exactly what it is that a PR firm can do for your business. Rest assured, PR plays a pivotal role in many aspects of business, because it’s the responsibility of...