OK, (regrettably) everyone recognizes the "spiky ball” COVID logo—the large spherical mass with protruding red spikey suckers that was plastered across television, the internet, pretty much every day, everywhere, for a couple of years. When that logo was introduced,...
Although the majority of UK businesses have an internal communication function, they urgently need to change their dated and restricted perceptions of the value and importance it brings to a business, reveals new research from UK-based B2B tech PR consultancy ITPR....
Since the onset of the pandemic, and in the wake of the 2020 social justice movement sparked in part by George Floyd's murder, companies have made many promises to support change. The increase in extreme weather events, caused by climate change, has also sparked more...
The way you advertise or manage the SEO of your website is evolving. The tools used by product managers, marketers, and SMBS are constantly getting better. The new wave of MarTech is rapidly growing and could cause some of us to be completely out of the market. But in...
As communicators are learning, all the answers are in the data—if harnessed and evaluated correctly. And that applies to company culture as well. In fact, new research from professional services firm Genpact, which focuses on delivering digital transformation, reveals...
New research from global consultancy Bain & Company shows that digital disrupters put "digital" at the very top of their agendas, yet even they are having to adapt to a fresh wave of emerging technologies that are enabling new competitors and business models....
Eye-opening new research from comms giant FleishmanHillard reveals that brands are finding themselves paralyzed in a landscape driven apart by culture wars, and businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity...
Across the globe, sustainable travel as a concept and practice has moved from the back of travelers' minds to claim a dominant position in the decision-making process. New research from travel service provider Trip.com Group sheds light on the increased acceptance of...
New research from comms giant WE Communications reveals growing skepticism over whether brands are ultimately delivering on their purpose and environmental, social and governance (ESG) pledges—especially in a world where volatility is the new constant. The firm’s...
New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection. “I’ve been...
Newly released research from British metaverse tech firm Improbable finds that metaverse conversations on Twitter provide interesting insights into the expected and established industries that engaged early in exploring these new frontiers—but such conversations also...
Startups have a unique opportunity to use PR to their advantage. With limited resources, startups need to be strategic about how they allocate their time and energy. PR can help startups build credibility, create brand awareness, and generate leads. In this blog post,...