Startups have a unique opportunity to use PR to their advantage. With limited resources, startups need to be strategic about how they allocate their time and energy. PR can help startups build credibility, create brand awareness, and generate leads. In this blog post,...
New research from data-driven customer experience management (CXM) firm Merkle explores what's behind the ongoing disconnect between the high marks brands give to the quality of the customer experiences they create versus the comparatively low grades awarded by...
Employees face different types of workplace conflicts due to opposing ideas, personalities, beliefs, and disagreements. Disputes in the workplace are natural, as employees have different backgrounds and perspectives. The reason behind conflicts can be due to employees...
Brand innovation extends beyond C-suite strategy meetings—new research from headless commerce provider commercetools reveals that today’s consumers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the...
The fast food industry is moving slow when it comes to developing emotional connections with consumers. Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most...
Newly released research from MIT Technology Review Insights, the custom publishing division of MIT Technology Review, explores how global organizations are reassessing their customer experience (CX) workforce and processes in the post-pandemic era. The firm’s new...
Even though inflation is driving price hikes on everyday items, consumers are willing to pay more for sustainable products, according to a new report from software reviews and selection platform Capterra. Consumers who strongly agree that sustainable products are...
Two-thirds of companies say they are committed to climate and sustainability (C&S) initiatives in a new survey—in fact, more than half report that they are committed C&S innovators, ranking both innovation and C&S among their top three priorities—but the...
As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help. Using the latest...
While it is true that online shopping offered a lifeline to consumers during the pandemic, for members of the Hispanic community that lifeline could be making it harder to stay afloat, according to a new consumer shopping survey by Consolidated Credit. The results...
Trust is a key to brand loyalty—48 percent of consumers say they distrust brands with their personal information. As a result, one in two U.S. holiday shoppers are steadfastly brand loyal and will only shop at stores they frequented in the past, a new survey of U.S....
New research from independent professional services firms network KPMG finds that the vast majority of U.S. adults are ready to move beyond gaming experiences in the metaverse and see value in immersive interactions, such as socializing with friends and family (78...